#korefe

El producto que se convirtió en packaging #comunicacion

Para mostrar lo resistentes que son sus vaqueros, Mustang y la agencia alemana KOREFE idearon una extraña forma de enviárselo a sus clientes: convertir el producto en packaging. Es decir, los vaqueros son el envoltorio y la compra del propio envío.

Me falla en la idea el hecho de que seguro que a algún cliente no le hizo mucha gracia y de que intentaron convencer a gente que ya había…

Brought to our attention by the ever-excellent blog Sleeves Received is German producer Benjamin Brunn's conceptual picture disc box-set Colour Tracks. The four-vinyl set contains 19 tracks covering a spectrum of staple electronic genres (Chicago House, techno, ambient, minimal etc), with each being catagorised visually by a different colour on the vinyl. This makes for a practical and innovative way for DJs and listeners to navigate music.

"Colour Tracks are techno and therefore a tool, but techno is not just a tool but also a toy, and that's why Colour Tracks are so colourful."

Design for Colour Tracks was meticulously put together by KOREFE.

We've just seen a genius cookbook at Great British Chefs.  Sometimes you can look at a cookery book and think, "Wow I could eat that right off the page".  Well thanks to German design agency Korefe you can.  The Real Cookbook is billed as the "first and only Cookbook you can actually read, cook and eat".

The beautifully packaged book is made with  100% fresh pasta.  Each "page" is a pasta sheet with the method embossed onto it, you simply fill each page with the ingredients and then cook.

You're then left with a beautiful dish of lasagne that was fun to make.

The Cookbook was designed as a special project for a large publishing house and won the Golden Award of Montreux.

Hat tip to Doreen of Tasty Fever for discovering this on It's Nice That.

A Cookbook You Can Eat

Korefe, a German design company, has produced the world’s first edible recipe book. Made with fresh pasta, the pages have a lasagne recipe stencilled into them, laid out using multiple fonts and styles.

...and Eat.