Keyword is a short term which is used to search the element.It refers to the content or a description related to the topic.

TYPES OF KEYWORDS

Short tail keywords

medium tail keywords

Long tail keywords

why keywords are important?

Picking right keywords could significantly rise the CTR.

Keywords help specific Target Audience.

Keyword profiling helps better understanding of customer behavior for marketing practices.

Relevant keywords content can be searched by using the tools.

For  the keywords search we have

List of keywords

Ubersuggest

MOZ

Keyword planner

Google.com

Semrush

K/W Finder

Keywords are important in content writing,In content writing keywords should be mentioned search for the keywords proper related to the topic.whenever you write the content.By using keywords we can write content and it helps to rank the website in search engine.

A keyword may be a single word or phrase,that people will type into a search engine.when they are trying to find a information about a particular topic.Once you have identified that people are regularly using specific terms,you could then use Google ad words keyword to analyse the competition.