From niche list to shortlist: GEO checks and competition signals
When a niche looks promising on Amazon, do one more pass before you fall in love with it: expand the idea with Google, localize by marketplace, then score demand and competition in one sheet.
Google setup for GEO research
Search in the buyer language for your target country
Switch location or domain to match the market you plan to enter
Add local phrases shoppers use to describe features and use cases
Confirm seasonality before committing inventory
Build a simple niche scoring sheet
Copy this header into a spreadsheet:
Marketplace, Seed keyword, Niche keyword, Amazon search volume, Trend, Product count, Title density, Avg price (top pages), Avg reviews, Differentiation notes, Feasibility notes, Risk notes, Score (1 to 10), Next action
Competition checks that matter
Competing products: how many listings directly target the niche
Title density: how many listings use the exact niche keyword in the title
Top listing strength: review counts, ratings, price clustering, brand dominance
Gap signals: repeated complaints and missing features you can solve
A repeatable workflow to keep it fast: Amazon search (autocomplete) to keyword validation to live listing checks with an extension to deeper category insights. Keep the shortlist to 3 ideas, then do quick price and listing reality checks before sourcing.
See the full research workflow and examples here
