#ken garland

GALT TOYS, (1961 spread from the first GALT catalogue)

Ken Garland

Such a clever and playful use of Typography is seen here. The idea to visually play with the placement of the letters speaks buckets about the company. You can instantly tell it is a toy company by the use of photography and illustrations which makes it seem that the children are moving and playing with the letters. It also appears to break apart the letters into their modular elements! This not only echoes the name but also the interactive and educational elements within their games/toys. 

In the first image the playful nature of swapping the ‘T’ an ‘Y’ also ends up spelling the word ‘TOTS’ another word for toddlers/children. All I can reiterate is, how clever!

“We had to build an image for Galt’s virtually from scratch, and decided to base it on linking the company name at all times with the word ‘Toys’ which proved so successful that soon everyone was calling them ‘Galt Toys’ and assuming that to be their real name. At first they were a little disconcerted by this but eventually accepted the inevitable. We enjoyed our work with them enormously, and for 20 years they were our most faithful and regular clients.” - Ken Garland

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