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#keihner

Jun 30, 2015

Cannes 2015 Day 5 / Liz Keihner, IBM

The Internet of Things: Designing for Magical Moments of Truth

Liz Keihner, Senior Design Manager, IBMiX Interactive Experience

Product Design vs Design Thinking

Take 1 minute to design a vase.

Take 1 minute to design a better way for people to enjoy flowers in their home. Design an experience not a product.

PROCESS

Understand Users

Explore

Prototype

Evaluate

UNDERSTAND USERS

When learning about users, it is nearly impossible to know anything meaningful without talking to people.

Gain empathy to develop actionable insights to create a better product and give users a delightful experience.

EMPATHY MAP

Have Sponsor Users, real people that help you design experiences.

Anatomy of a Needs Statement.

(who? the user) needs a way to (what? do something that addresses their need) so that (wow! the user benefits directly).

OTHER TOOLS

Stakeholder Map

Scenario Map

Story Map

Wireframe

Technical Prototype

Feedback Grid

Prioritization Grid

#IBM #IBMiX #keihner #canneslions #YoungLions #YoungCreativeAcademy #MADvertiser #MADCannes #cannes2015

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