#keep.com

I am always looking for apps, websites, and social media outlets that aim to make my life easier. I love that Uber can supply me with a car to pick me up from work within 7 minutes. I love that Spotify creates a new playlist for me every morning based on the artists I have recently listened to. I absolutely love that the Google Maps app can get me the fastest walking route to Penn Station to catch a train when there’s a parade running straight through Midtown. For all of the changes occurring in society due to technology, it is making my life a lot simpler. But that might be an unpopular opinion. 

Another unpopular opinion I might share with some of you is that I absolutely hate online shopping. In no way, shape, or form do I find the idea of browsing hundreds of sites for hours trying to compare styles, prices, and sizes attractive. Then, of course there’s the fact that I am incredibly indecisive and hundreds of online retailers x the hundreds of styles they offer = too many choices and an empty shopping cart. While my bank account is surely to take a hit due to my new found favorite app, my closet is getting a makeover! 

Allow me to introduce you to your new obsession... Keep.com 

Keep--Addictive Shopping is a website and free app that may have revolutionized shopping... at least I feel like it has for me. Keep allows “Keepers”  to discover the latest trends in fashion, beauty, and home decor and create collections inspired by new lines and other Keepers. It is a fashion and beauty blogger’s dream. Have you ever saw something whether it was an outfit, beauty product, or accessory and just felt deep down in your heart that it was made to be worn by you? Or maybe it was the other way around and you felt that you were solely put on this planet so that you could carry the purse, wear those heels, or hang that picture on your wall. That is literally how I felt about every...single...product on this website’s home screen when I first signed up. I don’t mean to be dramatic, but Keep.com has restored my belief in falling in love at first sight. 

I want to talk about some of my favorite features on the app. When you first open the app after logging in, you will be brought to Keep’s “Trending” page. This page is a combination of products from all genres that are popular with other Keepers at the moment. Here you can also find any new stores that have added products to Keep’s database. 

After scrolling through the latest trends for a few minutes (hours... I have literally spent the past two days glued to this app), you can swipe right and find Keep’s complimentary “Gift Guides”. These range from holiday gift ideas, to age specific gifts, to gag-gifts. For anyone who needs some inspiration for Mother’s Day... there are beautiful Kendra Scott earrings that come in all our mom’s favorite colors listed in the Mother’s Day gift guide. (Here’s hoping my own mom doesn’t read this). The guides make shopping for people who don’t necessarily have the same taste as you so much easier. You can simply select the category for whom you are shopping and Keep provides you with hundreds of ideas. 

The next page users encounter when swiping right again is the “News” category, which you might already assume is pretty self explanatory. Resident Keepers who have vast experience in the world of shopping have put together articles for you that include a break down of this season’s trends and sales that are all offered on the app. They try new beauty products and rate them so you don’t have to. They put together outfits using pieces that you can buy through the app so you don't have to! These stylists are literally taking the most stressful  parts of being a beauty and makeup geek in their own hands and providing you with results. What more could you ask for? 

The final tab that Keepers encounter on the swiping journey across the screen, is the “New” category. When brands first arrive on Keep or when brands supply new collections to the app, they will have a spot on this page as well as in the rotating bar on the first screen. Here, you can find more brands that are added to Keep regularly and explore the collections they have to offer.  Brands that are currently featured on this page include, Ted Baker, H&M, ASOS, and Nordstrom. 

Trust me, I know that I have already sold some of you on this app and I will not be personally offended if you have stopped reading this post to download Keep from the app store, but for those of you still with me, I have saved some of the best features of Keep for right now. 

In order to keep users coming back daily to find new products, Keep offers a one of a kind feature called Keep it. Toss it.

Welcome to Tinder for your new wardrobe! Would it be considered a bad thing if I would much rather sit all day swiping through pictures of shoes and makeup products than college guys whose bios are cheesy pickup lines? This post is just filled with unpopular opinions today. Keep it. Toss it. provides Keepers with a few pieces a day that are similar to ones that have already been added to their collections. Keepers can choose to keep the products and it gets added to a separate collection that is strictly for products introduced to the user in this feature. Or a user can toss the product and keep will remove similar products from the feature for future reference. I think this is a brilliant idea that really helps companies tailor the needs of their consumers to the products they should be providing to them. 

Now, the brands that are featured on Keep.com range from inexpensive companies to high-end luxury brands. Some of the products you will fall in love with might not be in your price range right now. Good new is... that’s okay! The Sale Alerts feature on Keep.com has your back... and your wallet. 

Keep.com will alert you when brand that are featured on their website are having major or daily sales. They provide you with the code needed at checkout and a link to the site. Keep will even go a step further and alert you when individual items that you have added to your collections go on sale. So that bomber jacket from Misguided was too pricey for you prior to your last paycheck? Guess what? It just went on sale and keep let you know just in time to grab one before they went out of stock. You are welcome. 

And lastly, i want to point out that there are endless ways that Keepers can organize their collections. I, however, find it easiest when my collections are organized like my closet, by seasons. Below I have included the collections I have made in the past two days. 

There’s also a few subcategories that I couldn’t resist making a few collections for...

I have been having a fantastic time exploring everything this site has to offer and I’ve been spreading the word about Keep like crazy. My profile is https://keep.com/u/gill_readie/ . Feel free to poke around at the products I’ve kept. 

I feel that when you find a treasure it deserves to be shared with the people that will treasure it with you. Anyone who is an avid fashion, makeup, fitness, or even interior design fan would absolutely love this app. I just want to spread the love with all of you because when the people I care about are happy, I’m happy. I hope you find some keepers. 

As always I write to you...

(L&RL for short xoxo),

My obsession with Keep.com in my latest blog post! #ontheblog

Keep.com is my favorite new way to buy the latest trends in fashion, home decor, accessories, and design. I love it because the site (and app) offer an incredibly easy way to buy all of your favorite products in one shopping cart! Amazon + Shopbop + Nordstrom + Target, etc… I can check out all at once! So perfect, especially during holiday season.

The site is comparable to Pinterest except you’re…

I recently discovered a new web site called Keep through my Pinterest account. I'm a huge Pinterest addict and shopper; however, there isn't always a link that brings you from the item to the web site. Which can be a let down when you find the perfect leather jacket but have no idea where you can buy it from. 

In the market for a stylish, retro-glam bar cart to really kick your cocktail hour to the next level? This week on keep.com, you have the chance to win our Gold and Metal Bar Cart: all you have to do is 'keep' it! All the details are here. To get you in the cocktail hour mood, we found some of our favorite styled carts and must-haves for your own bar cart. Finish it off with some of our fave cocktail recipes and you have yourself a real party. 

Photos by: Stephanie Stanley, Dot & Bo, and Kim Le. 

A great solid bar cart hosts all the essentials while staying organized and elegant. A few tips: first, don't overcrowd. Choose your favorite items for everyday display, and restock as necessary during party time. Also, make sure to have what you need for cocktail making: a proper set will have a shaker, jigger, muddler, strainer, whiskey spoon and knife. We're in love with all things gilded, so a gold-rimmed decanter and whiskey glass set takes center stage on ours. 

Now, the best part: what to serve! We recommend shaking up Diablos (a fiery mix of tequila, ginger beer, and creme de cassis), Mezcal Old Fashioneds, and Moscow Mules to get the party started. 

Cheers! 

Keep is the place to go when you want to discover and buy the latest trends in fashion, decor, accessories, and design.