In her book ‘Extremely Online,’ journalist Taylor Lorenz details how Julia Allison invented the concept of being a content creator a decade
The story of Julia mirrors the story of so many women who played formative roles in online culture. These women forged entirely new career paths, built the now-half a trillion dollar content creator industry from the ground up, toppled traditional notions of fame and power, but they paid a steep price. Their names have been stricken from Silicon Valley corporate narratives, their lives torn apart by online hate, and the media, even today, continues to trivialize them as silly “it girls” — if they’re mentioned at all. I included Allison’s story in my new book, Extremely Online: The Untold Story of Fame, Influence, and Power on the Internet, because there has never been a reckoning or a reexamination of what these women were put through. Julia has never been publicly vindicated. And yet, every last thing she predicted about media and technology came to fruition.














