#joyvolution

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Ducati Scrambler Joyvolution hits INTERMOT 2018 with three new versions

Three all-new additions to the Scrambler range – Full Throttle, Café Racer and Desert Sled – presented at INTERMOT in Cologne.

Public to get world-first preview of the new Ducati Scrambler Icon

As-standard Cornering ABS on all models enhances safety even further

The Ducati Scrambler Joyvolution continues and the Land of Joy fun settings have been ramped up with the arrival of three fresh versions. Right now, the new Full Throttle, Café Racer and Desert Sled are gearing up to take centre-stage at INTERMOT 2018 (International Motorcycle, Scooter and E-Bike Fair), to be held in Cologne from 3 to 7 October.

The new Full Throttle takes its cue from the flat track Scrambler ridden by Californian racer Frankie Garcia in the 2018 American Super Hooligan Championship. With its two-tone black-yellow white-striped tank, all-new rear end with dedicated seat and white-rimmed yellow number holders, this bike has a real dirt track competition feel. A low-slung tapered handlebar – light and ergonomic – stubby front mudguard and dual-silencer exhaust add to the distinctiveness of the Scrambler Full Throttle.

With its renewed livery, the Café Racer draws its inspiration – and Silver Ice Matt graphics with blue frame – from the legendary Ducati 125GP Desmo. The new 17″ spoked wheels and aluminium bar-end mirrors give the bike a cool ’60s race look, while a modern radial front brake pump provides braking performance on a par with that of a sport bike. And there’s more: the exhaust with dual tailpipe, nose fairing, lateral number holders (with the number 54 in honour of Bruno Spiaggiari) and stubby mudguard are all clear references to the bikes that roared down British streets in the ’60s.

The Ducati Scrambler Desert Sled  rekindles the spirit of classic American off-road bikes without compromising on Ducati Scrambler lifestyle values. With its red frame, new seat with colour-coordinated stitching and spoked wheels with black rims, this bike is more up-to-the-minute than ever. The new Desert Sled also features an Off Road Riding Mode that allows ABS disengagement for down-in-the-dirt fun. A dedicated riding position and adjustable Kayaba suspension also ramp up the fun factor. Rugged off-road character also oozes from the type-approved headlight mesh guard, high mudguards (specially designed for this version) and engine skid pan.

These latest versions take self-expression to the max. And they stand alongside the new Scrambler Icon from which they inherit new aesthetics and technical features: presented to the press in mid-September, the latter will get its world-first public preview at INTERMOT 2018.

The aluminium of the new, beefier side panels matches the steel of the teardrop tank and the glass of the headlight flawlessly. A black-painted engine and brushed cylinder head fins add even more eye-catching panache to these new versions.

The all-new headlight with LED DRL (Daytime Running Light) boosts bike visibility in traffic, even in daylight, as do the new auto-off LED indicators. More ergonomic switchgears simplify scrolling of the LCD menu, which now shows selected gear and fuel level info. They also allow smooth operation of the Ducati Multimedia System, which lets riders listen to playlists, answer incoming calls or chat with the passenger on the intercom.

Moreover, thanks to the safety provided by Bosch Cornering ABS – all-new and exclusive for this category of vehicle – riding is now more carefree than ever. Riders will also appreciate the new softer-feel hydraulic clutch control, while the adjustable lever – like the one on the front brake – ensures the lever-handlebar gap can be adapted to individual needs.

Just four years after the Scrambler Ducati brand official launch – in Cologne itself back in 2014 – over 55,000 bikes have been sold worldwide. The breadth of the brand is also evident in the four Ducati Scrambler Camp stores in Borgo Panigale, Padua, Barcelona and New York, plus the two Scrambler Food Factory restaurants opened in Bologna.

To see the official launch video for these versions check out the Ducati Scrambler social networks or go to the  official website and share the content through #joyvolution and #scramblerducati.

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Scrambler Joyvolution - lots more fun in the Land of Joy

Ducati presents the new Scrambler Icon, to go on sale from November

Even more fun, more comfortable and safer thanks to new electronics

Just four years on from the brand launch, more than 55,000 Ducati Scramblers have been sold worldwide

The latest Ducati Scrambler makeover provides a bike that is now even more contemporary, comfortable and safe, taking ‘Land of Joy’ fun to new heights. Affordable and essential, the Ducati Scrambler is the perfect blend of tradition and innovativeness. Even in this latest ‘Joyvolution’ incarnation, it retains the pure essence of motorcycling: two wheels, a wide handlebar, a simple engine and endless fun. What’s more, the new Bosch Cornering ABS maximises active safety during braking, adding an extra layer of untroubled freedom.

The Ducati Scrambler brand, launched in 2014 to ‘speak a new motorcycling language’, puts a modern-day slant on the ethos of the 1960s Scrambler. It’s fair to say that it’s no mere motorcycle, it’s a veritable lifestyle. Free-spirited, go-getting and non-conformist, open to other cultures and styles, Ducati Scrambler has created a world – the ‘Land of Joy’ – where aficionados can share their experiences and ideals. A world in which the protagonists are not bikes or performance but people and their passions: music, cinema, art, photography, street food. A new approach that takes the motorcycling experience to the next level.

Ever since its launch, the Ducati Scrambler has set a whole new standard by offering a fresh take on motorcycling. In 2015 it became the world’s 10th best-selling bike over 500 cc, an absolute first for the Bologna-based bike manufacturer. Four years on from the brand launch, more than 55,000 Scrambler bikes have been sold worldwide.

The breadth of the brand is also evident in the four mono brand Scrambler Camp stores in Padua, Borgo Panigale, Barcelona and New York, and the two Scrambler Food factory restaurants opened in Bologna.

The first result of the Joyvolution is the new Scrambler Icon. The aluminium of the new, beefier side panels matches the steel of the teardrop tank and the glass of the headlight flawlessly. A black-painted engine, brushed cylinder head fins and machine-finished rims give the Ducati Scrambler eye-catching panache.

The all-new headlight with LED DRL (Daytime Running Light) boosts bike visibility in traffic, even in daylight, as do the new auto-off LED indicators. More ergonomic switchgears make it easier for the rider to scroll the LCD instrument menu, which now includes fuel level info.

On the Ducati Scrambler the high, wide handlebars, the new flat seat and renewed suspension set-up merge to ensure an outstandingly comfortable, relaxed riding position. Low weight, low centre of gravity and slightly chunky tyre treads ensure great handling and pure fun whatever the situation; thanks to the safety provided by Bosch Cornering ABS – all-new and exclusive for this category of vehicle – riding is now more carefree than ever. Riders will also appreciate the new softer-feel hydraulic clutch control, while the adjustable lever – like the one on the front brake – ensures the lever-handlebar gap can be adapted to individual needs.

Ducati Scrambler is a lifestyle brand. It draws its inspiration from multiple sources, including music, as a listen to Scrambler Web Radio (available 24/7 at scramblerducati.com) clearly shows. Thanks to the Ducati Multimedia System, riders of the new Scrambler can now listen to their favourite playlists, answer calls or chat with the passenger.

The Scrambler Icon is available in Atomic Tangerine with black frame and a black seat with grey trim or in classic ’62 Yellow with black frame and black seat with grey trim.

To see the official Scrambler Icon launch video check out the brand’s social network sites or go to the website and share the content with the hashtag #joyvolution and #scramblerducati.

Ακόμη πιο διασκεδαστική, πιο άνετη και ασφαλέστερη χάρη στις νέες ηλεκτρονικές συσκευές

Μόλις τέσσερα χρόνια από την κυκλοφορία του Scrambler, περισσότεροι από 55.000 Ducati Scramblers έχουν πωληθεί παγκοσμίως

Το τελευταίο makeover της Ducati Scrambler προσφέρει μια μοτοσυκλέτα που είναι ακόμα πιο σύγχρονη, άνετη και ασφαλής, ανεβάζοντας τη διασκέδαση “Land of Joy” σε νέα ύψη. Προσιτή και απαραίτητη, η Ducati Scrambler είναι ο τέλειος συνδυασμός της παράδοσης και της καινοτομίας. Ακόμη και σε αυτή την τελευταία ενσάρκωση «Joyvolution», διατηρεί την καθαρή ουσία της μοτοσικλέτας: δύο τροχούς, ένα φαρδύ τιμόνι, ένας απλός κινητήρας και ατελείωτη διασκέδαση. Επιπλέον, το νέο Bosch Cornering ABS μεγιστοποιεί την ενεργητική ασφάλεια κατά το φρενάρισμα, προσθέτοντας ένα επιπλέον επίπεδο απαράμιλλης ελευθερίας.

Το εμπορικό σήμα Ducati Scrambler, το οποίο ξεκίνησε το 2014 για να «μιλήσει μια νέα γλώσσα μοτοσικλετιστών», θέτει μια σύγχρονη κλίση στο ήθος του Scrambler της δεκαετίας του 60. Είναι δίκαιο να πούμε ότι δεν είναι απλή μοτοσικλέτα, είναι ένας πραγματικός τρόπος ζωής. Το Ducati Scrambler έχει δημιουργήσει έναν κόσμο – τη «χώρα της χαράς» – όπου οι λάτρεις μπορούν να μοιραστούν τις εμπειρίες και τα ιδανικά τους. Ένας κόσμος στον οποίο οι πρωταγωνιστές δεν είναι μοτοσυκλέτες, αλλά οι άνθρωποι και τα πάθη τους: μουσική, κινηματογράφος, τέχνη, φωτογραφία. Μια νέα προσέγγιση που πάει την εμπειρία της μοτοσικλέτας στο επόμενο επίπεδο.

Από την κυκλοφορία του, η Ducati Scrambler έχει θέσει ένα εντελώς νέο πρότυπο, προσφέροντας μια νέα γκάμα μοτοσικλετών. Τέσσερα χρόνια μετά την κυκλοφορία της μάρκας, περισσότερα από 55.000 ποδήλατα Scrambler έχουν πωληθεί παγκοσμίως.

Το πρώτο αποτέλεσμα του Joyvolution είναι το νέο μοντέλο Scrambler. Τα νέα αλουμινένια πλαϊνά πάνελ ταιριάζουν άψογα με το μεταλλικό ντεπόζιτο  σε σχήμα δάκρυ και με το σχήμα του προβολέα. Ο κινητήρας των 800 κυβικών σε μαύρο χρώμα, προσδίδουν στο Ducati Scrambler εντυπωσιακό στυλ.

Ο ολοκαίνουριος προβολέας με LED DRL (Daytime Running Light) ενισχύει την ορατότητα της μηχανής στην κυκλοφορία, ακόμη και στο φως της ημέρας, όπως και τα νέα φλας LED αυτόματης απενεργοποίησης. Περισσότεροι εργονομικοί διακόπτες διευκολύνουν τον αναβάτη να μετακινηθεί στο μενού οργάνων LCD, το οποίο περιλαμβάνει τώρα πληροφορίες για το επίπεδο καυσίμου.

Στο Ducati Scrambler τα ψηλά, φαρδιά τιμόνια, το νέο επίπεδο κάθισμα και το ανανεωμένο σύστημα ανάρτησης συγχωνεύονται για να εξασφαλίσουν μια εξαιρετικά άνετη, χαλαρή θέση οδήγησης. Το χαμηλό βάρος, το χαμηλό κέντρο βάρους και τα ελαφρώς στενά πέλματα των ελαστικών εξασφαλίζουν εξαιρετικό χειρισμό και καθαρή διασκέδαση, ανεξάρτητα από την κατάσταση του δρόμου. Χάρη στην ασφάλεια που παρέχεται από το Bosch Cornering ABS – ολοκαίνουργιο και αποκλειστικό για αυτή την κατηγορία οχημάτων – η οδήγηση είναι πλέον πιο ξέγνοιαστη από ποτέ. Οι αναβάτες θα εκτιμήσουν επίσης το νέο σύστημα ελέγχου υδραυλικού συμπλέκτη με πιο μαλακό άγγιγμα, ενώ ο ρυθμιζόμενος μοχλός – όπως αυτός στο εμπρόσθιο φρένο – εξασφαλίζει ότι το κενό του μοχλού μπορεί να προσαρμοστεί στις ατομικές ανάγκες.

Το νέο μοντέλο Scrambler διατίθεται σε χρώμα μανταρίνι με μαύρο πλαίσιο και μαύρο κάθισμα με γκρι τελειώματα ή σε κλασικό ’62 Κίτρινο με μαύρο πλαίσιο και μαύρο κάθισμα με γκρι τελειώματα.

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