#josherd

Movies or Mini-Golf? Expand or cut back? Choices make us who we are. A wise man once said, "Our character is the culmination of the choices we've made." Sobering thought. If character is based on choices, better choices equals better character. Whether we run countries or companies, routine decisions can have dramatic effects on people’s lives. So how can we ensure we’re making the best possible choices for ourselves and the people we influence? The folks at leadership development firm decided to study how people make decisions. Based on the feedback from 50,000 leaders and a statistical analysis, they uncovered the habits that lead to terrible decision-making. In order to know what to do, it's helpful to know what not to do. This info graphic helps to remind me that I'm only as good as my next good choice.

Josh Erd Modern Sales Effectiveness In order to be effective in modern selling, an organization the following must be the overarching goal. 1. The lack of alignment between sales, marketing and service to provide a customer-centric focus on growing and maintaining current customer base. I believe all internal processes need to be focused on this overarching goal.2. Organization Executive Leadership will align marketing, sales and customer service leaders around the sameobjectives, and use the same metrics to guide behavior and award bonuses.3. Utilize social media information to enable marketing increase sale opportunities. An example of this would be if a customer posts negative feedback about the company on a social media site, alert customer service to proactively contact the customer. If that same person posts negative feedbackabout a competitor, pass along a potential lead for sales.4. Create a chief customer officer role with responsibility formaintaining a customer-centric point of view across the marketing,sales and service functions.5. Marketing will tailor and integrated the customer experience to mirror the commitments made by the selling organization to customer service to ensure the delivered product is satisfactory to customer standards. 6. Work to gain a better understanding of customers by bridging existing internal data and external data.7. Proactively reach out to customers and ask which information channel they prefer to interact in, such as face-to-face or digital, and then develop and apply a customer treatment model that matches each customer’s preferred buying behaviors.8. Tailor personalized messages to customers across marketing, sales and service and ensure message consistency across all customer touchpoints.9. Proactively address customer experience issues that could harm loyalty at all touch points to help reduce churn.10. Target and solidify customer loyalty to move a larger percent of thecustomer base toward trusted partner status.Modern selling continues to evolve. Organizations that focus on a customer-centric approach will win.