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The History of Betterment: How We Started a Company That Changed an Industry - Betterment

The Re-Humanizing Impact of Robo-Advice - Techonomy

Jon Stein

New Post has been published on http://www.brianbrown.net/2014/10/16/heres-why-betterments-ceo-loves-that-people-call-his-investing-website-a-robo-adviser/

Here's Why Betterment's CEO Loves That People Call His Investing Website A 'Robo-Adviser'

BettermentBetterment founder and CEO Jon Stein.

The term “robo-adviser,” which can be traced back to 2002, isn’t usually meant as a compliment.

It refers to online automated investment platforms, which use algorithms to manage investors’ money automatically, rather than assigning a human adviser to actively manage each client’s investments. 

By calling companies that practice this investment method “robo-advisers,” critics insinuate that they’re something foreign, something unwelcome, something not human.

Betterment is one of the most well-known and biggest robo-advisers. So, how do they feel about the term? When we asked founder and CEO Jon Stein, he said:

I personally love the term robo-adviser because I think it helps to popularize our segment.

If you think back five years ago, we were really a voice in the wilderness. We were saying, “Everyone is going to be using automated investment services someday.” And nobody was really listening, nobody really believed us. 

Now that there’s a term to describe the industry, there’s more of a hook there that people can grab onto. I think that it has helped to kind of give us a place in the consumer’s mind. 

Stein’s opinion is decidedly different from that of Wealthfront president and CEO Adam Nash, who also leads a company closely associated with the name “robo-adviser.” However, Stein and Nash do agree on one point: “Robo-adviser” doesn’t accurately represent what goes on behind the scenes.

“The term itself is amusing, because of course we have a lot of live advisers here,” says Stein. “We’ve always had advisers on the team, from day one. We’ve always found value in adviser relationships.”

SEE ALSO:  Betterment Allies With Fidelity To Bring Financial Advisers Into The 21st Century

Link to this story: 

New Post has been published on http://www.brianbrown.net/2014/10/16/heres-why-betterments-ceo-loves-that-people-call-his-investing-website-a-robo-adviser/

Here's Why Betterment's CEO Loves That People Call His Investing Website A 'Robo-Adviser'

BettermentBetterment founder and CEO Jon Stein.

The term “robo-adviser,” which can be traced back to 2002, isn’t usually meant as a compliment.

It refers to online automated investment platforms, which use algorithms to manage investors’ money automatically, rather than assigning a human adviser to actively manage each client’s investments. 

By calling companies that practice this investment method “robo-advisers,” critics insinuate that they’re something foreign, something unwelcome, something not human.

Betterment is one of the most well-known and biggest robo-advisers. So, how do they feel about the term? When we asked founder and CEO Jon Stein, he said:

I personally love the term robo-adviser because I think it helps to popularize our segment.

If you think back five years ago, we were really a voice in the wilderness. We were saying, “Everyone is going to be using automated investment services someday.” And nobody was really listening, nobody really believed us. 

Now that there’s a term to describe the industry, there’s more of a hook there that people can grab onto. I think that it has helped to kind of give us a place in the consumer’s mind. 

Stein’s opinion is decidedly different from that of Wealthfront president and CEO Adam Nash, who also leads a company closely associated with the name “robo-adviser.” However, Stein and Nash do agree on one point: “Robo-adviser” doesn’t accurately represent what goes on behind the scenes.

“The term itself is amusing, because of course we have a lot of live advisers here,” says Stein. “We’ve always had advisers on the team, from day one. We’ve always found value in adviser relationships.”

SEE ALSO:  Betterment Allies With Fidelity To Bring Financial Advisers Into The 21st Century

Link to this story: 

Aspiring Chef Jon Stein (with the help of Executive Producer's Nia Ashley and Owen Campbell) cooks up a delicious meal for the YGA Company Dinner yesterday

(85/1) The startup I founded was recently acquired, and I was cashed out at $5M. What's the best/safest way to invest that allows me to live off my investments indefinitely? - Quora