Artists need to post videos besides music videos.
Many bands and artists get into the habit of only posting music videos on their YouTube channel. In reality, posting about the band’s life and activities has become a proven trend.
Artists should utilize acoustic versions of their songs. This does not have to be super professionally shot and recorded. In fact, sometimes it appears more authentic and vulnerable if it isn’t perfect. I love the idea of behind the scenes videos. These videos capture the moments of an artist that usually wouldn’t be seen. Again, this creates authenticity and a deeper connection between fans and artists. Either way, artists should make sure they are posting videos that are not necessarily always official music videos.
