#johnpollack

Pollack shows how analogies can drive human thinking into innovation and breakthrough, by providing a recognizable starting point to understand something unknown. An example? Steve Jobs once said he envisioned the Macintosh computer as a "bicycle for the mind." Really, though, analogies are everywhere (political rhetoric, advertisements, legal arguments) and Pollack's book will provide readers with a deeper understanding of how analogies can be utilized to make breakthroughs in innovation, communication, sales, advertisement, and a deeper understanding the world around us.