Behavior-steering design or Design steering behavior?
One of the major aspects of Design thinking is to change behaviors, the foundation of it being a people-centric process. The most exciting thing about the design thinking is that not only it aims at behavioral changes to develop practical and sustainable scenarios; it is also affected by the nature, intensity and complexity of human behavior. The cognitive science of human behavior almost redefines Design for me.
“Although many people perceive design to be about appearances, design is not just about the way things look. Design is also about the way things are used; how they are committed to the world, how they are produced.” – John Thackara
The paradigm shift in the role of designers today makes design as one of the most responsible profession for creating a sustainable future. The role of designers today is to focus on relationships, connections, communications and interactions to develop mental models/metaphors to make sense of the bigger picture. Being empathetic to people and situations they should be able to map present natural, cultural and human resources to co-create new services, design tools for sharing and connect various actors in complex systems with behavior change as both cause and effect of Design.