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HexClad Picks Joan As Creative AOR
Hybrid cookware brand HexClad tapped Joan as its creative agency of record. The 8-year-old brand has charged Joan with new positioning, strategic and creative development. “Their expertise and creative vision, combined with their badass spirit will be instrumental in defining our strategic direction and bringing it to life,” said Christiane Paul, Chief Brand Officer of HexClad. Joan is charged…
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Icelandic Provisions Taps Joan Creative For U.S. Launch Campaign
Icelandic Provisions Taps Joan Creative For U.S. Launch Campaign
Icelandic Provisions (IP) has tapped Joan Creative as agency partner to develop a new brand campaign to introduce the dairy company to American audiences. The brand is known for products derived from a dairy culture called skyr which have the consistency of Greek yogurt, but a milder flavor. The U.S. campaign will include video, OOH, print, in-store, influencer, PR, social and…
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