The BMW X1: The U.S. Now Gets its First Sub-Compact Premium SAV.
Woodcliff Lake, NJ – April 4th 2012, 6:00AM EDT…Having demonstrated that it is the perfect blend of sports sedan-like driving dynamics and SUV utility in markets around the world, the BMW X1 is setting out to conquer the US. The talented Sport Activity Vehicle® of the premium compact segment will make its US market debut armed with state-of-the-art powertrain technology, innovative features, selective design modifications and extensive interior refinements. The new 2013 BMW X1 celebrates its US premiere at the New York International Auto Show and will arrive in authorized BMW Centers in the fall of 2012, starting at an MSRP of $31,545 (including $895 Destination and Handling). The smallest BMW X model – produced at BMW Plant Leipzig – will take the leap across the pond with a renewed spring in its step, the result of a carefully judged honing of its core qualities. The design of the BMW X1 body now provides an even more intense expression of the vehicle’s muscular presence, contemporary allure and versatile sporting capability. Its interior includes newly designed surfaces, more polished controls and high-quality touches exuding the exclusive premium ambience of a compact BMW X model. The BMW X1 has adopted a pioneering role among its premium class rivals in its current markets – and a repeat performance in the US is expected. Blending the versatility and robustness of a BMW X model with a high level of agility and compact exterior dimensions, the X1 has set new standards from the word go. Powerful engines with BMW TwinPower Turbo technology and a broad spectrum of BMW EfficientDynamics technologies fitted as standard worldwide give the new BMW X1 the tools to further increase its lead over the competition in terms of sporting ability and efficiency.
