#jfff2014

Trend (noun): style or vogue - the new trend in apparel

-ology (suffix): the scientific study of a particular subject 

Trendology: The highlighted style of fashion apparel from a particular contemporary trend, as showcased by Stella Rissa, Friederich Herman, Rinda Salmun, Yosafat Dwi Kurniawan, Patrick Owen and POPULO Batik at the Jakarta Fashion and Food Festival 2014.

Initiated by Studio One, Trendology proves that fashion independence can be curated into what can be the definition of today's latest trend - a part of contemporary culture of looking trendy. As everyone looked and learned, every particular style has a personality and signature from each namesake designer. Studying all the detail from Trendology makes this certain subject something to look forward to when you methodically choose what trend to follow.

Check them out on Instagram:

Friederich Herman: @friederichhrmn

Patrick Owen: @patrickowenso

POPULO Batik: @populobatik

Rinda Salmun: @rindasalmun

Stella Rissa: @stellarissa_id

In current cultures of social media, the trend indicator "hashtag" is as common as oxygen and #OOTD is now the new staple to fashion lovers everywhere. Incorporating these trends is what Studio One had in mind when putting together the OOTD fashion runway: the essence of what can be coordinated as an "outfit of the day". Coming strong to show the looks of the OOTD runway at the Jakarta Fashion and Food Festival 2014 are independent Indonesian brands RAD Jakarta, Monday to Sunday, KLE and Hunting Fields. Each brands encapsulates the spirit of Indonesian fashion and also what the now generation likes to express, thus garnering appreciation in the form of future #OOTD posts or at least, the loving double tap.

Check them out on Instagram:

KLE: @kle_thelabel

Hunting Fields: @hunting_fields

RAD Jakarta: @rad_jakarta