#jenelledps

Internship - Ico Design (April 2016) | Jenelle Law

My final internship in London for DPS year was at ico Design for one month. Most of ico’s main projects were responsible for developing identities for small startups and entrepreneurs. They had an evident passion for branding food businesses such as SNOG and Benugo, which meant a lot of their work was featured on the high street. They also worked with large clients such as Topshop and London Luton Airport. I loved their whimsical and vibrant design style and was thrilled to be involved with their projects. 

During my internship, I created illustrations for Beltane & Pop’s push pop packaging, as well as the design and prototyping for icoEx’s first kickstarter project, Kernel Cards, a handy tool to brainstorm for digital content strategies. One of the days, I also assisted the photographer in a food photography shoot at a Benugo store for their online ordering platform. 

Internship - Landor Associates, London (March 2016) | Jenelle Law In March, I joined Landor Associates at London Bridge for a five week internship. As I knew that Landor was one of the most corporate branding agencies in the industry, I wanted to experience what it would be like to work in such an environment.

The environment at Landor is professional, face paced and definitely demanded efficiency and importantly, involvement in studio culture such as discussions and work drinks. Their office had around eighty people and it was mainly split into designers, brand strategists as well as HR.

Landor has quite a structured intern program with a high turnover rate of approximately three new interns per month. One advantage of Landor’s mentoring system is that each mentor will go through a list of feedback written by the various people their intern worked with during the placement. Unfortunately as I did not work with my mentor for any of the projects I was put on, I did not talk to her very much throughout my internship. 

As an intern, I did research and design to brand their internal event, “Think China, Think Again” along with another intern. I also helped Landor to prepare visual materials for their client strategy workshops which involved image sourcing as well as creating huge spreadsheets and printing them in large format. I also worked on presentation slides and visuals with other designers for a branding pitch for a luxury hotel corporation.

Internship - Pentagram, London (February 2016) | Jenelle Law

I interviewed for Pentagram at the beginning of DPS year. Excited about being accepted for the opportunity, I hoped to begin my internship during November or December. However, even though it had been advertised as an “autumn internship”, the project manager concluded that they did not have enough work to hire an intern to help out. In the end I began my internship in February and worked in Angus Hyland’s team for a month. For the past decade, Angus has been consultant and creative director at Cass Art as well as Laurence King Publishing. 

In Angus Hyland’s team, I mostly worked with three designers and a project manager who mostly worked on branding and publishing projects. One of the first tasks I received was to repair and optimize artwork from their Upside Down Map in Pentagram’s 2015 Christmas Card, which sharpened my Illustrator skills. Throughout the rest of the internship, I was involved with in-depth brand and market research, but most of my tasks were to image source for comps and presentations for branding projects. Towards the end, I worked on arranging art deco floral patterns for a Laurence King Publishing Dreamday Pattern Book using some archived illustrations.

One another aspect I enjoyed about Pentagram was that employees would have daily lunch together cooked by an in-house chef. It was a pleasant get-together in the office!

Internship - Small Fury (January 2016)  | Jenelle Law

I interned at a small Hackney based studio called Small Fury led by Oswin Tickler for three weeks in January. During my time there, I met two other LCC alumni named Arvi and Sean who were working as freelancers that assisted Oswin with LCC’s very own ARTEFACT. All three of them were very friendly and we had a lot of laughs and banter in the cozy studio space.

Molecule Aroma | Jenelle Law