Beyond Talks Day Two - Jasmax
· Designers are good with ambiguity and uncertainty and finding ways to solve it
· Still don’t always know what you're doing
· Design is persistently not knowing and finding out by learning with others
o Work with the best people that you can
o Make international work
o Treat your staff the same
o Eyework design and production
o Go to the market, find who you really love, seek them out
o Remain calm at all times
o Buy shares in your clients businesses
o Take a long term view, design for 30 years
o Create a safe place for design to thrive
o Forget your mentors - sometimes you need to do this as the things they tell you might not be relevant anymore
· Sam Trustrum & Zoe Ikin
o Find your own opportunities
o Be friends with designers you admire
· Needs to have value attached to it so clients will pay
· Will have a valuable impact on client's business too
o Manage up and manage yourself
o Clients that say thank you are the best clients
o Work for clients you like and that like you
One of the great things as a visual communicator is that you can talk about your ideas in an easy way
o Pick you team carefully, you have to like working with them
o Work with different desciplines is hard, but you become a better designer
o Design is politics, play it fair
o Influence is better than control
o The only thing you can control is yourself
o Pick the best from everyonr you've worked with and forget the rest
o Make things that last a long time
o Find a subject that you're really interested in
· What are the kind of metrics to gage that your design will last?
o When you make something like that most likely they will last because of cost, work so well they become like normal
· What stage would you say that the business side became apparent to you?
o If you're not turning a profit then its really difficult to spend time on cool and exciting projects
· Recession is a challenging time for business as well as graduates. In terms of breaking into a studio, what would you say are they key things that stick out for people who might be hiring?
o Reach out to the people you like
o Sometimes just go for a chat, don't always go looking for the job
· Having discipline helps