Attended in seminar of Action Seoul;Farmer's party;Jang-sub Lee Seminar and Meeting Record 4-April-2015
1. Brand/Make attitude, not just make brand.
2. "Not" - Deny the "Not".
3. Idea to action
4. We have to be the consumer who is purchasing value, not to be the just consumer.
5. We: Increase the value of your brand, They -the client- : Increse the value of the goods. Win-Win
6. The restricted consumers at prior market. It's for new consumers.
7. curious palate leads to visual curiosity.
8. Brand positioning required.
9. In close partnership is required during a long-term
10. Give more details of product to consumer.
11. Using "Humor"
12. Connect with SNS participation events -> We need a cultural point of contact with our consumers.
13. Make Identity charactor of the brand.
14. The speaker telling about our brand is required.
15. It is important to balancing with publicity and commercial.
16. How will extend the types of innovation from traditional.
17. Giggly; Really important keyword.
18. Don't appeal to sympathy. Be proud to ask. I'm poor, so I can't go to the school. I will go to the school. 19. The ideas lead the action, experience of other actions make to the idea of innovation.
20. Make understandable, theoretically, rational, logical explaination. If so, they will interested to your project and will donate for your project and that leads to a long-term.
