#jamstack web development

Louis Vuitton, also known as Louis Vuitton Malletier also popularly known as by its initials LV, is a French fashion house and luxury goods company. It was founded in 1854 by Louis Vuitton. The label's LV monogram is seen on its products, ranging from luxury trunks and leather goods to ready-to-wear, footwear, watches, ornaments, accessories, sunglasses, and books.

Louis Vuitton is one of the world's leading international fashion brands. It sells its merchandise through standalone boutiques, lease units in high-end departmental stores, malls, and through the e-commerce section of its website (created on JAMstack by using JAMstack Web Development)

For six back-to-back years (2006–2012), Louis Vuitton was labeled the world's most valuable luxury brand. The company functions in 50 countries with more than 460 stores worldwide.

The Success Timeline:

From its iconic monogrammed bags to its opinion-changing ready-to-wear collections. For decades now, Louis Vuitton has managed to influence millions as one of the world’s most sought-after fashion brands. Inspiring a lot of devoted fans, leading investment-level prices at auction, and gaining a genuine pack of celebrity ambassadors, is how Louis Vuitton reached stratospheric lengths.

1854-1864

After gaining experience for 17 years, Louis Vuitton opened his first workshop in 1854. In 1858, he introduced his new flat-to Trianon canvas trunk. It was his first successful product and found a lot of recognition in those times. After that, Louis was able to create a team of 20 people and expanded his business with a site near Paris.

1865-1885

With safety, a primary concern for the company's rich and well-known clients, the invention of an unpickable lock by Louis’ son Georges became an important USP for the business. The lock remains undisputed and it is still used today.

1886-1896

Steps were taken to turn Louis Vuitton into a worldwide brand.  One of the brand’s longest-lasting signatures: the LV monogram canvas was invented. It has now become one of the most famous - and widely copied - designs in the world.

1897-1917

The Louis Vuitton building was opened on the Champs-Élysées which became the world’s most comprehensive travel goods store.

1918-1938

The Keepall and Speedy bags made their debut and became instant and lasting hits. It Marked the brand’s extension from travel into bags for personal use.

1970 -1990

The brand’s push for international expansion continued and, in 1984,  Louis Vuitton became a publicly-traded company. It become one of the powerful forces in luxury retail, controlling 75 brands under 60 subsidiaries in industries traversing fashion, jewelry, wines and spirits, travel, and more.

In the 1990s its online presence began. An E-Commerce Website was made. In the late '90s, American designer Marc Jacobs was appointed as artistic director and created the brand’s first ready-to-wear fashion line for men and women, which was presented in March 1998.

Jacobs also created the band’s first piece of jewelry - a charm bracelet - and began a campaign to enlist some of the world’s biggest stars, including Angelina Jolie, Sean Connery, Scarlett Johnson, and Jennifer Lopez, as ambassadors.

Post that, till now LV or Louis Vuitton is considered as one of the most luxurious brands in the history of fashion. It has been awarded hundreds of awards and accolades since then.

Static site generators are on the rise and it's a bit sophisticated development technology that works around pre-rendered pages. It is due to the trending JAMstack web development revolution that is going to change this industry in 2022.

Frameworks like Gatsby.js and Next.js include this functionality as defaults, enabling React developers to easily build full sites without much upfront configuration. Additionally, since their individual parts were optimized to work together (vs. installing libraries that came from different places), you begin with an incredibly performant site.

When deciding between Gatsby and Next, how do you determine which framework is best? Let’s explore the key differences between the two. We’ll end with some questions to ask yourself to make the best choice.

Whether you should use Gatsby or Next depends very much on your use case, as really they are both awesome.

When To Use Next.JS

If you have lots of content or if you expect your content to grow a lot over time, then static generated web pages are not the best solution for you. The reason is that it takes much time to build the site if you have lots of content.

When creating a very large app with thousands of pages it can be fairly slow to rebuild. And if you have to wait for a chunk of time when you hit publish before it goes live it’s not a perfect solution.

So if you have a site with content that you will expect to grow and grow over time, then Next.JS is the best choice for you.

Also, if you want more freedom with how you access your data, Next.JS is worth a shout.

It's worth mentioning here that the documentation for Next is some of the best I have ever come across. It has an interactive introduction that quizzes you as you go through the content to make sure you are following along.

When to Use Gatsby

I tend to, and this is my personal preference, use Gatsby when I am building small-scale websites and blogs. The eco-system is perfect for hooking up to a CMS (it is a breeze) and there are some awesome guides on how to get going with it all.

It is (in my mind) easier to get up and running with Gatsby, so that is worth keeping in mind. Again, the documentation is to a high level, packed full of tutorials for you to follow along.

Gatsby also comes with some "starter" templates, as well as relatively recently introduced "themes" which all make getting a fully functioning web app up and running a quick process.

Conclusion

Jamstack is the new-age web development architecture that allows you to build superfast, SEO-friendly, and safe websites.

Since its inception, JAMstack was mainly about Javascripts, APIs, and Markups but it's not the same anymore.

Now Jamstack is considered more of a modern development approach rather than a mix of specific technologies.

As an example, if you want to build a Jamstack website, you don’t have to use JavaScript nor API, so the Javascript, API, Markup acronym doesn’t apply anymore

However, simply put, Jamstack means a departure from the monolithic approach (when every single thing on the back-end and front-end was connected) and focuses on building websites based on microservices.

It gives Jamstack creators such advantages as great performance, high traffic resistance, fast page load speed, etc.

For much more information about what is Jamstack and how it works, you can go to our guide for business people – Jamstack web development

There are many use cases of JAMstack in the current fast-paced world but obviously, it's still not the best use case for everything. So, here are a few of the most popular use cases of JAMstack as per the industry trends:

1) Online Services: JAMstack was initially used for static page websites only but now it is being leveraged in dynamic websites too. That is why it can be used for online services like data analysis websites or cryptocurrency portals in the online world.

2) Software and SaaS: Many SaaS companies are shifting to JAMstack because the website is very important for product companies.

3) E-commerce Business: The eCommerce industry is the main one that is leveraging headless web development as part of the JAMstack revolution for their businesses because it makes their online sales even better.

JAMstack is the buzzword in the tech industry currently and everyone wants to know how they can leverage JAMstack to gain more business out of their websites.

So, in this article, you'll get to know how the JAMstack works.

But, before that for those who don't know what is JAMstack, you can refer to this article by me: What is JAMstack?

So, there's nothing too complex about the working of JAMstack. It's quite simple and fresh and especially for e-commerce websites, JAMstack has made it very easy. The whole working of JAMstack can be classified into:

1) Designing 2) Static Site Generation 3) Integration of Headless CMS 4) Integration of Headless Ecommerce Solution 5) Deployment to a CDN

JAMStack separates the frontend presentation again from the dynamic functionality of the ""head"" application, enabling faster performance and an improved customer experience.

This is done using markup: your static HTML files. In a headless setup, these files may come from a static website generator like React or Vue, or a digital experience platform DXP. Because they are static, the files can be pre-rendered from a CDN cache, allowing users to see content with minimal loading time.

With e-commerce, many components are dynamic, not static. This includes product prices, stock levels, temporary promotions, and customer reviews. To be able to handle this dynamic functionality, JAMStack uses Javascript to dynamically insert content after essential markup and APIs pull data from the backend services.

JAMstack is the buzzword in the industry and every now and then you will hear someone asking "What is JAMstack?" Well, it might sound highly complexed to many people but JAMstack is here to make life easier for developers.

Many of the developers and website owners have shifted to JAMstack due to its endless benefits and the value it brings to a business with many outcomes.  

Just like CSS, AJAX, responsive design, and HTML5 brought a change in the web development industry and they have enhanced this whole industry, JAMstack is here now to take us all ahead in the future.

What is JAMstack?

The term was first coined by Mathias Biilmann, the CEO of Netlify, a cloud hosting company helping developers make the most of the Jamstack movement. Our industry loves a good TLA (three-letter acronym) so let’s start with the JAM:

J – It stands for Javascript to handle the dynamic elements of the website on the client-side.

A – It stands for application programming interfaces (APIs) that allow for content and experiences to be called by JavaScript as required. These can be third-party APIs and/or your own API endpoints. These APIs act as the servers and present the webpages in pre-rendered versions to the users.

M– It stands for Markup and this makes the whole JAMstack ecosystem different from other technologies. Markup is short for HTML (HyperText Markup Language) but it's when the HTML is rendered that is key. In an ideal Jamstack site or application, the core HTML or markup is rendered at build time, not runtime. In other words, the HTML is ready to go when the user requests the page, instead of being dynamically produced server-side when the user requests the page.

What are the Benefits of JAMstack?

1) High-speed websites because the backend is decoupled and due to the combination of static HTML and CDNs.

2) Stable development architecture because there is no reliance on the backend.

3) The cost to scale a JAMstack website is not too much.

4) Since JAMstack is new, it is less vulnerable to cyber attacks.

Conclusion