#james loveday

Photo Of The Day

After many teacups of work and months of anticipation we are extremely delighted to finally share these beautiful images by Rebecca Miller for the rebrand of Wedgwood.

Behind the scenes: James Loveday

Entitled The House of Wedgwood, BuroCreative was tasked with repositioning Wedgwood as a ‘modern, current and relevant English luxury brand’. Wanting to ‘apply a more high-end fashion-led approach and celebrate Wedgwood’s Englishness’ they commissioned Rebecca Miller as photographer of choice.

Shot on location at Barlaston Hall- part of the Wedgwood estate- each shot was specifically crafted to accentuate Wedgwood’s heritage, eclectic prints and timeless design all with a contemporary twist.

“Giving a heritage brand like Wedgwood a contemporary look needs both creativity and sensitivity. Rebecca demonstrated both in abundance; her images balance an ambitious fashion-feel with a tone and character that honours Wedgwood’s rich past. When it’s getting late and your cabbage-flower jellies are starting to melt, you need a talented, organised and committed team around you. Rebecca and the Shoot team delivered”. Roly Grant, Creative Director (BuroCreative)

Behind the scenes: James Loveday

The House of Wedgwood campaign consists of still and lifestyle imagery by Rebecca Miller with a ‘making of video’ by James Loveday- soon to be released.

Production by: Shoot Production