#jacobjkeller

GRAILED DRY CLEANING: A CLOSER LOOK: MACHUS.

I found out about Machus and have been following their online presence for a couple of years now, thanks to Jacob Keller - https://www.instagram.com/jacobjkeller/?hl=en, whom I have been following for a long time now, way back in 2011/2012 days with Always Fresh Apparel YouTube channel. He’s come a long way and I have found myself now following him from a distance, but every time I revisit to see what’s new he’s always come along massively. His personal style is something I find to be creative, unique and playful, mixing a lot of different designs and characteristics for nicely experimental, but often not over the top, looks. 

Through him, I found out about Machus, as he began working there a while ago. It’s a beautiful store that really stands out from everything else that Portland has to offer, and like Jacob’s personal style, the boutique offers a range of products, from Rick Owens to Stone Island and John Elliot, but they also take risks by buying into up-and-comers that aren’t as renown or recognised as many of the other options they have on display - often helping push them to a bigger audience and bigger success simply by stocking their garments at all. 

Store: Machus 

Location: 542 E. Burnside St. Portland, Oregon 97214

Website: machusonline.com

Instagram: @machusonline

Popular Brands: Off-White, John Elliott, Drkshdw, Drole De Monsieur, Undercover, Stone Island, Helmut Lang, Y-3. 

Machus is a store that you could consider a pioneer in many ways. The Portland boutique is constantly updating its stock list with new brands from all around the world. Owner, Justin Machus has assembled a very nice staff which includes youtube legend Jacob Keller, who has helped the store grow a significant Instagram and online presence. Portland is not somewhere you would expect to see a progressive menswear store, but they have carved their way into the menswear landscape by becoming a must see shop in America. The interior of the store is very curated and minimalist, which provides a excellent shopping experience. Machus also provides a very nice house label which consists of high quality tees, hoodies, and accessories. We interviewed Justin Machus about the store and his label last March, you can check it out here. Machus is a must see store because of its amazing staff and great selection of merchandise. If you ever find yourself in Portland, be sure to swing by and scoop up some of the best gear on the market.