#jacksonwyoming

The Jackson Hole Scout Guide blog isn’t just for one-time promotion of your business, brand, or organization – we encourage all our members to repurpose their blog posts for long lasting helpful, popular content! Here are some easy ways to make sure you’re getting the most out of what’s being written about you – and why it’s important to do so.

Create Less, Promote More

There’s no need to write (and some times rewrite!) the same topic over and over again. More content sometimes equals more fluff, lessening the chances of someone actually clicking into a post as opposed to just mindlessly scanning over content. Instead, promoting one blog post in different places (and mediums) helps to engage different audiences, thus strengthening the content in itself. A piece that’s posted in different places can also help with SEO (search engine optimization) and therefore generate targeted keywords to help those curious internet dwellers come across your company faster and easier.

Post on Social Media

Instagram and Facebook use algorithms to connect what you’re searching for to what you see on your news feeds. By reposting blog posts to social media bios, static posts, and stories, you have potential to reach new followers all over the world, regardless of if they’re searching for something specific or not.

Use in an email blast

Blog posts can be great additional content to promotional offers and announcements. Not only do they serve a use in potentially furthering your SEO, they also help to bolster a seasonal deal or offer.

Recreate them in infographics

This won’t work with necessarily every blog post, but think outside the box of just words on a web page. We’re a visual culture, right? And most everything we skim over are photos and illustrations – things we can see and understand without necessarily reading too far into it. Infographics can be a great way to repurpose things like company growth, services offered, ideas for the future… and so on and so forth. And then, you can repurpose said infographics in annual reports, social media graphics, email blasts, and more.