#itrainwithkitbrix

Over the past two years I have spent countless hours trying to forge partnerships with my brand with smaller providers as they ‘speak the same language’ and seem lee expensive on initial viewing. It is not until you submit annual accounts that I completely realised exactly how much money we spent on marketing and advertising with multiple partners and events which require multiple conversations, tanks of fuel, accommodation and TIME to organise. Recently I have been given the opportunity that initially i thought would be batting out my league with a high initial cost and involvement spread over 2 years. Initially very scary, I did the sums and realised that if I just die these 5-10 events with one provider per year I would almost double my audience of having done the 30 events this year. This also cuts by 66% my travel and accommodation costs, staff costs and food PLUS my paraphernalia, posters, handouts, blow up arches can be used for all events possibly for the next 3 years. Longer term thinking on marketing and advertising stagey saving me money? Who would have thought? This only works of course if you have the cash to be involved and get to the table, which I don’t! What did we do? We thought like entrepreneurs…split costs, form a payment plan and introduce models such as shared revenue or offer the partner something that they haven’t thought of so you ‘add value’ AND get what we want which is access to larger database of potential customers while joining forces with a company that reflects our core values. This is often a way of taking the company by surprise and giving them an unknown revenue stream which can inly be good for them and their report to their boss!