#itechleadz

At ITechLeadz we develop organic SEO strategies to increase visibility and quality traffic to your website. We implement technical and content improvements to achieve correct indexing in the main search engines (Google and Bing). We generate original and relevant content to increase traffic. conversions and the authority of your website.

What is organic positioning (SEO)?

Search engine optimization or Search Engine Optimization (SEO) is the technical correction of a website and adapting their content to Google and other search engines can display them properly to users and at the top of the results for different Search terms or Keywords, improving the visibility of your brand.

The optimization at a technical level improves the performance of the site, also favoring the performance of paid campaigns and, therefore, optimizing your budget.

The SEO work consists of an initial configuration of basic technical elements necessary for organic positioning and a second maintenance phase that allows to maintain and improve the position of the site in the SERP ranking in the long term. During the maintenance phase, the creation of optimized indexable content that allows the use of search terms to favor the positioning of the website is considered.

What does the SEO service include?

SEO audit

We carry out an exhaustive audit that allows us to identify errors to correct and opportunities at a technical level, as well as content for optimal organic positioning. In addition to the website, the audit includes an analysis of the organic competition of the website. We have the following tools to obtain a holistic analysis: SEMrush, Alexa, Moz, Screaming Frog, Search Console, and Google Analytics, among others.

Keyword research

Analysis of Keywords or search terms for which you want to position the website. We study Google data, search trends, SEMrush suggestions, and competitor data to identify the best keywords for your business. The SEO maintenance service includes monthly monitoring through a periodic report and evaluation to detect new keywords.

SEO strategy

After an exhaustive analysis of the digital landscape of your brand, we elaborate an organic positioning strategy according to help to achieve your objectives, whether they are traffic, branding, sales, or lead capture. The strategy includes on-site actions and off-site recommendations for a link-building plan.

Content generation with SEO focus

We design a content production strategy to organically position your website with the most efficient keywords for your business.

SEO maintenance

The organic positioning work (SEO) must be developed constantly, so we offer a monthly maintenance service that includes monitoring of the main KPIs, recommendations, and periodic advice.

SEO optimization on-site

We detail and/or implement improvements in technical aspects of SEO such as meta descriptions, titles, friendly URLs, use of headings (H1, H2, H3), sitemap.xml, and robots.txt.

SEO problem solving

A  conversion landing page is a page of a website thought and designed to convert users who visit the web into sales prospects.

A conversion landing page (landing page/landing page) should guide the user to the next step in the conversion process.

The conversion process of the inbound marketing landing page comes following a call-to-action and before the thank you page. At ITechLeadz Digital Marketing Agency we are experts in designing attractive landing pages that convert visitors to buyers.

Let's remember the structure of the conversion process in inbound marketing:

Call-to-Action -> Landing Page -> Thank You Page

The conversion process: the call-to-action (CTA) captures the user's attention with an offer indicating the next step to take. It lands on the landing page where you will fill out a form with your data and then be redirected to the thank you page where the offer is delivered. Landing page design: best practices

Let's look at the elements needed to design one landing page -converting n effective and best use we can make of them.

Page Header

The landing page header should be large and stand out from the crowd as, along with the image, it will be what the user sees first. The headline should be action-oriented and clearly state the offer.

Recommendations: indicate what the offer is, the benefits, and the problems that it solves. If possible, use an action verb related to the offer: buy, download, subscribe, sign up, etc.

Offer description

A conversion landing page should describe what the offer is about and the value (benefits) it brings to the user in a few short paragraphs.

The text should describe what the user is going to get and how to get it.

Recommendations: use bullets, numbered and bold lists to facilitate reading. Short paragraphs and direct to the point.

Images, animations, or videos

Making the offer more tangible helps the user move through the conversion process. The use of videos, images, and animations is recommended to convey the value offered by the offer in exchange for the user's contact details in a graphical (fast) way.

Recommendations: try to keep the landing short so that the entire offer can be viewed at the top of the browser ( "above the fold" ).

Recommended location: top right.

Landing page web structure

Recommendations: eliminate or avoid as much as possible the navigation menu, outgoing links to other sites, or our website.

It is also advisable to remove the sidebar and footer ( footer ) for the reasons noted above. These elements have outgoing links or ads that can distract the user, making it difficult for the purchase or conversion process to close.

Recommendations: remove the footer and/or sidebar on the landing page.

Data collection form

Every conversion landing page must include a form so that the user can enter their contact information in exchange for the offer promised in the call-to-action.

Recommendations on the number of fields in the form:

According to the value offered by the promised offer. For example: if your website offers a PDF guide to download, you can simply request a name + email. If the guide were a detailed report with statistics ready to apply to a business (higher value), you could add to the previous data: position + company name.

As more qualified leads are needed. We all want thousands of emails daily on our subscriber list but how many of them will actually buy our products/services? That is, how many are qualified leads (prospects)? So, the greater the number of fields, the lower the absolute number of emails collected, but these will be of better "quality" if we are talking about closing sales.

Submit Button

The submit button must clearly indicate what action we expect the user to take once the user has filled out the form with their contact details.

As in the header, we must use an action verb related to the promised offer: buy now, book now, download for free, sign up for…, subscribe for…, learn more…, etc.

Recommendations: place the submit button in a perfectly visible place and in a color that contrasts with the rest of the elements on the landing page. Use an action verb referring to the promised offer in the header of the

Social Buttons

Like the thank you page, a conversion landing page should contain buttons to share the offer on the user's social networks. It is likely that if our offer was of interest to a user, they will want to share it with other people.

Our landing page must include share buttons but that does not redirect the user to our networks to prevent them from leaving the purchase/conversion process in the middle of the journey.

Doing business on the Internet is the preferred buying and selling format for consumers as well as businesses; after all, it has numerous advantages for both sides of the process. The cornerstone of a successful online store and a good customer experience is a powerful and user-friendly website.

The ITechLeadz e-commerce web design process includes several steps from the planning of the products and services to be promoted to the construction of the sales, collection, distribution, marketing, customer service and billing process. Although it is a complex process, it must appear to the client as simple, fast, pleasant and, when processing personal data as well as credit cards, safe and reliable. We offer eCommerce web design & development services at Upwork(the world’s most secure platform).

The big difference between a physical store and an online store for the customer is not being able to see and touch the physical product. Therefore, web design plays a fundamental role in creating an experience that conveys the value of the product or service.

The Web Design that leads to growth or GDD (Growth Driven Design) is a web design methodology based on the customer experience, striving to be economical, efficient and fast, developing and continuously improving your website to obtain the best results. It adapts perfectly to your e-commerce strategy, being the best way to turn the needs of your current and potential customers into excellent shopping experiences.

Advantages of Growth Driven Design in e-Commerce

Having the right information in the optimal place to capture customer attention: from product data to timely offers and promotions.

Knowledge of your visitors: it allows you to communicate in a personalized and relevant way with your current and potential clients to take care of the relationship and increase your sales.

Constant update based on real data.

Lower costs: Constant updating and analysis help you avoid long and expensive rebuilding processes for your website. The methodology of attracting visitors through digital strategies helps you reduce your expenses on paid advertising.

Integrated Marketing: Optimizing your website for search engines and social networks so that the right people reach your website and online store.

In Mexico, 7 out of 10 Internet users make purchases on the Internet, and increasingly on mobile devices those that require a more complex design to provide a good experience with less space and many times, a lower Internet speed.

ITechLeadz experts design eCommerce website, based on your particular business needs, taking advantage of the latest technologies and platforms according to your audience.

Increase your sales and expand your brand, reaching the public that waits for your products, offering them a reliable Online Store and with the safest payment platforms. We offer eCommerce development services at Upwork (world’s most secure freelancing platform).

Why have an e-Commerce?

Why invest in an e-Commerce? Years ago, to buy a product or hire a service, it was necessary to approach a physical place, but that changed radically thanks to the arrival of eCommerce sites and online payment platforms.

So what benefits does an eCommerce site bring me?

Greater audience reach with your eCommerce

There are no geographical or time limitations to view your products, which allows you to reach an exponential audience by offering shipments to the entire Country, through integrated logistics.

Big benefits at low costs

To sell for your eCommerce site it is not required to invest large sums of money as in a Local, therefore the maintenance costs are much lower than the traditional costs, thus achieving a profitable business in the long term.

Optimization of the purchase process

Our eCommerce stands out for its ease and speed in the product search process, additionally it provides security and benefits of interest-free fees to your customers, using payment platforms integrated into your eCommerce website.

Your website always visible

Your website and therefore your products always available to your customers from wherever they are, thanks to our Responsive Web Design. This allows the visualization of your eCommerce from any device.

Your website in fashion

Our online stores reflect the personality of your brand. In addition, we have a team that focuses on every detail to design a representative space of your identity.

Easy administration

We have intuitive and easy-to-use administration panels for your eCommerce Site. Consequently, you will be able to load new products, control stock and prices, shipments and payments, among many other options.

High in Google and Positioning

We use techniques that allow your eCommerce site to achieve organic positioning (SEO). Thus being able to position yourself in the list in a natural way, followed by maximizing your sales.

Safe and reliable payments

We integrate different online payment platforms to your eCommerce website, especially Mercadopago, Todo Pago, PayPal, among others. I offered security in the transactions of your site and payment facilities.

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