#iris zarecki

I want to invest in this start-up!

I’m a skeptical person. Maybe it’s my personality, my professional experience or my risk-aversion, but regardless of the reason – that’s who I am. But yesterday, in the #SalesforceEssentials #TLV event – I was excited! I didn’t expect much from the last session of the day – ISV pitch – you know the drill: two start-ups give you their pitch and try to convince they are the next big thing.…

When Discovery Meets Big Data

No big news yesterday at the #IBM_WatsonTLV, but these were my highlights: Bryson Koehler, CTO, IBM Watson & IBM Cloud told us that AI is here to stay, and that “the cloud-native architecture will define computing (and competing) in the cognitive era”. Daniel Malka, GM IBM Israel, said that only organizations that will be able to combine artificial intelligence with the digital revolution will be…

How to get started with your new website?

So you’re about to re-design your website – where do you get started?

The first question is: what’s the purpose of this makeover, in other words (and it could be cruel and painful) – what’s wrong with your current website? What is missing?  What do you want to change and why? The best way to address that is talk to many stakeholders inside and outside of your organization and get their opinions…

What is the price of not knowing?

Not too many big conference in Israel, however last week there were two: IBM BusinessConnect and Salesforce Essentials TLV.

At a high level in both events they talked about:

How digital disruption and the subscription economy change every major industry today: the biggest taxi company (Uber) owns no cars; the biggest accommodation chain owns no real estate (Airbnb); Facebook owns no content; and…

… and now – a reality check

To summarize my last couple of posts on social media strategy, I think we all agree that social presence without any purpose or strategy behind it is not enough. What you need to do is assess your current situation based on a number of key parameters to understand if and how your social presence serves you and then build a cohesive social media strategy that will leverage your social presence to…

YOUR BRAND – is this what you need to promote through social?

Maybe it’s the first strategy I should have presented here – applying social media for increasing awareness to your brand values and growing the brand equity. So why did I keep it to last? Well you know why: in many B2B companies we don’t really like our brand … We feel it’s a fluffy story, that doesn’t really say anything, doesn’t really get anyone engaged and definitely doesn’t help get more…

Promoting your solutions in social – is this your easy way out?

Another popular social strategy is to promote your products, services and solutions in the various social channels – i.e. use social media as a live catalog and thru it generate interest in your solutions.

The main KPIs (key performance indicators) you should be measuring and looking to impact are social contribution and sales leads.

This strategy allows you to connect marketing directly to sales…

Customer Loyalty – Is this the right social strategy for you?

Customer loyalty is another popular social strategy that you can pick for your business. It means that you’ll build and enhance customer loyalty through improving customer satisfaction, by creating a community of valuable resources for your customers and continuously listening to customer feedback. The community can be a support community or a success / champion community, but it should include…