#iphone_series

The company's share fell by 10% The latest research indicates that weak demand in the Chinese market will impact Apple's earnings in the first quarter of 2024, with iPhone 15 sales declining. Chinese buyers are mainly choosing the iPhone 15 Pro Max, which may increase the average selling price, but it is mainly owners of the iPhone 12 and older devices who are switching to the new line. Users using iPhone 13 and newer models believe that the update is not necessary. Sales of the iPhone 15 in China did not turn out to be record-breaking, in particular due to competition from Huawei. Many users have chosen Mate 60 and Mate 60 Pro. Apple has sharply lost ground in China. New iPhone didn't help [caption id="attachment_76638" align="aligncenter" width="780"] New iPhone[/caption] JPMorgan analyst Samik Chatterjee also noted in the latest report that enthusiasm for the iPhone 15 series has begun to wane. Data shows that iPhone 15 series delivery times have been decreasing for four weeks in a row. Currently, the average delivery time for iPhone 15 is 1 day, iPhone 15 Pro is 15 days, and iPhone 15 Pro Max is 25 days. The iPhone 14 series, after the same period after launch, had much longer lead times. According to Counterpoint, Apple's share in China fell even despite the release of the iPhone 15. It fell by more than 10% to just 14.2%.

Previously, the iPhone was banned in government agencies Following reports that the Chinese government has banned the use of iPhones in government agencies, reports have emerged that China Mobile, a major mobile operator, will not sell the iPhone 15. According to Bloomberg's Mark Gurman, Apple is trying to avoid a crisis just days before the global launch of the iPhone 15. The company is not only engaged in banning iPhones among Chinese government employees but also regulating competition with smartphones from local brands. The company is threatened by a "resurgence of Chinese nationalism" that is causing customers to avoid buying foreign devices. Major operator China Mobile will not sell the iPhone 15 In 2019, Apple recorded a sharp drop in iPhone XR and XS sales in the country amid the trade war between the US and China. The company was able to recover from this scenario in 2021 and 2022, but things seem to have gotten even worse this year. [caption id="attachment_53706" align="aligncenter" width="600"] iPhone 15[/caption] If China Mobile indeed does not sell the iPhone 15, then this could be a serious problem for Apple, since China is currently one of the most important markets for the company. Bloomberg notes that despite the disputes between the US and Chinese governments, the Asian country has no incentive to ban iPhones in the country as Apple still provides millions of jobs in the country and it will ultimately impact the local economy. Apple's presentation will take place in just a few days, on September 12th.