#ip at work

“Food waste is this massive and very overwhelming challenge, but itʼs actually something that every single one of us can start to address in our own homes,” Shukla says, noting how shocked she was when she first learned how much of the worldʼs food supply spoils on a daily basis.

“The worldʼs farmers actually grow enough food to feed everyone on the planet, but over 800 million people still go hungry every single day.” While the food waste challenge is daunting, she also sees it as an opportunity to prove how small innovations can make a big difference. Her journey started early and is a story of simple beginnings and empowerment. When visiting her grandmother in India as a 12-year-old, Shukla drank water believed to be contaminated, but thanks to her grandmotherʼs homemade remedy, she didnʼt get sick. She was intrigued and began studying her grandmotherʼs remedy, and was able to figure out why it worked and how to replicate and advance its effects. She now uses this knowledge to prevent food spoilage and relieve hunger around the world. Shukla holds four US patents and an Index Design to Improve Life award, a leading international prize for design. Her product is used by farmers and families across the globe, and Freshglow has also partnered with retailers such as Whole Foods and Walmart.

Alleviating Food Hunger and Reducing Food Waste with Innovation

IP at Work