#internet reputation

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Long gone are days when CEOs could maintain a low profile. In today’s social media-driven environment, business leaders need to earn the trust of their stakeholders.

The reputation of any company’s CEO can have a huge impact on the overall corporate reputation, investors’ trust, customer loyalty, and more. In other words, CEO reputation management can reduce business risks while solidifying your brand’s legacy.

Even though many CEOs balk at the idea of spending their precious hours controlling their online presence, many successful CEOs find value in it. So, why is reputation important for CEOs?

Notably, as per recent research by Brunswick Group, a business advisory firm, stakeholders trust a well-connected leader than a CEO who is not active on social media by a margin of 9 to 1.

For better or worse, the CEO has now become the face of any company. The best example for it is Elon Musk; when people think of Tesla or SpaceX, they picture Elon Musk. And the online conversation about him affects people’s perception of his company.

And since they are under extensive public scrutiny, CEOs are highly visible targets for people aiming to harm their company’s reputation. It has made an effective management CEO reputation more important than ever.

Let’s look at some of the powerful strategies for CEO reputation management . 

Have a Website of Your Name

CEOs often look to establish themselves as a brand. And in such cases, no other method is better than choosing your own name as your website’s domain name. You can also use your first name and niche as your brand name.

For instance, you can use domain names like Dr.Deepak or PharmacistPratik. Also, you can try using a catchy tagline that describes what you do.

When you have your website live, you can add all the content and information about services you offer, details about the company you work for, and additional information like your personal achievements, goals, etc. Another advantage of having a website domain with your own name is you secure your place at the top of the Google results page when anyone searches for you.

Hire an SEO Firm

While you can try to do SEO reputation management yourself or ask an employee to manage the SEO aspect of your reputation management, you will arguably always get better results with a field expert.

In addition, the time you will dedicate has to come from other things. As a CEO, you are probably already busy with other tasks, making learning and practicing SEO strategies may not be on top of your daily tasks’ line items.  

It is also worth highlighting that Google regularly makes algorithmic shifts that generally affect regular SEO practices. Meaning, what you learn today may not be as relevant tomorrow.

Remember, a better ranking in research results is also essentially free advertising.

Differentiate Yourself From Competitors

When it comes to CEO or executive reputation, be sure to keep an eye out on what your rivals are doing. There will always be a pattern of victory or failure lesson you can learn from their business model, marketing strategies, or even from the activities of the rival leader.

Find as much you can about the company reputation strategies of your competitors. See if and how they can become a threat to your own brand image, or take cues from their playbook to build your own unique and innovative brand reputation.  

Be Proactive and Reactive

What we have discussed so far establishes the fact that the lives of CEOs are divided into two broad areas, a company leader and a public figure who uses their influence to engage prospects and build the brand image.

When we say CEO being active on social media, we don’t mean giving an entry-level employee handling your company’s Twitter or Instagram account. We mean you, the CEO, getting on a social media platform and interacting with your audience.

From investors, customers, and even prospective candidates looking to join your company, all kinds of people will rely on your social media. That is to say, your social feeds can play a huge role in building the trust of your audience in yourself and your business. Imagine complaining on a company page and getting a response directly from the company’s CEO! How exciting would that be?

Try being active on your social media profile as much as possible. Apart from posting there and other PR sites, also reply to comments and mention others whenever possible. When you, as a CEO, directly interact with your audience and put effort into building a bond with them, you also build trust among your audience. It also helps build your brand reputation as people will perceive you as an individual who is a public figure and available in case your stakeholders ever need you.

Above all, when you handle your own social media, you also handle your own public relations or manage any PR crisis.

After all, as a CEO, you have the power of making all the difference for your business’s public image.

Stay Open to Any Positive Feedback or Criticism

Feedback is an excellent reinforcement that drives key performance and suggests leadership effectiveness. Both positive and negative feedback can be particularly valuable since it will allow you to monitor your overall performance, find what your customers like about your products and services, and possible improvement areas.

Additionally, CEOs who are primarily open to feedback are seen as more effective leaders than those who only seek positive responses. People also tend to trust a person or a company when they accept that they are not perfect.

In the end, everything is about showing your customers how much you value them and making them happy by considering their feedback, either positive or negative.

Reputation management has become a priority for many internet users, especially the young, according to a new study

It is a common misconception that social media and personal life are not interrelated. People also think that it is not necessary for them to be active online and have a digital reputation. It might be okay for you to be absent online, but it wouldn’t be okay if you are a CEO. CEO reputation management is a must for you. It is important as your identity is directly related to your brand’s identity. Your absenteeism showcases a blurred image for your brand too.

Gone are the times people just used to read reviews before doing business. People now go through a whole history check of a brand as well as the CEO. CEO Reputation Management has become inevitable if you wish to look credible online.

The journey of your CEO Reputation Management goes like this:

Analyse what kind of reputation you have: First things first, go through your current profiles on social media, blogging or vlogging platforms. Are they presentable? Is a hashtag strategy followed? Are there proper updates about your whereabouts? Make a note of what kind of profile you have so that you can compare your progress and analyse your position online.

Check for negative content: Do not ignore the negative press or reviews under your name. You may think people would focus on the positive content but here the negatives overpower the positives. You should remove negative content from google search results. To do that the best way would be to hire a reputed ORM firm.

Build: The next step of CEO Reputation Management would be to build a stellar online presence. Be active on all platforms and go with the trends. You do not have to be a bling superstar, but a solid personality active online. Share your reviews on stuff that matter to you and always try to add an emotional touch to your posts to connect with the audiences.

Target your audience: Doing stuff strategically is as important as doing it in first place. Make sure you do a research of what people interested in your field and your audience want to know about. Provide the answers your audience needs and be a helpful figure online.

Personal Reputation Management is no child’s play. It is difficult when you start. There is a need to transform from your old and boring digital profile that just existed for the sake of existing to a new customized one that exists to create your brand. Whether you are a CEO, top-level executive or any person who wants to look good online, personal reputation management is inevitable for you. It’s even better if you manage what’s there under your name in an early starting phase of your career because digital transformation takes time.

Here are some tips that will help you establish a positive presence online as a beginner:

Reaching out to the audience through proper means: Analyse what platforms are the most popular when it comes to choosing for your audience. Learn what sections they spend the most time on and be active there.

Create a strategy and plan: When you have decided you will be more active on social media and will create a digital reputation, it is important to have a plan. What are the upcoming events in your life? Whether personal or professional, you should know how you will showcase them online.

Have a Customized emotional touch: Having a profile that tells a coherent story instead of showcasing discrete business or personal events helps people connect better. A story of your journey that people can connect to. Include some experiences and personality when it comes to doing proper personal reputation management.

Along with managing your own reputation, you also have to keep up with the ongoing trends. You should know what your competitors are doing. What new strategies are they using?

There is a very high chance that they might do something to bring you down. Personal Reputation Management deals with knowing the repercussion of being in a competitive business world and how to avoid and mitigate it.

You shouldn’t be shocked when you see that suddenly you are receiving poor quality negative backlinks from an anonymous vague profile. 

Google analyses all the traffic that comes to your site and the negative one would be considered while ranking your website too!  

Personal Reputation Management Recommendations to keep in mind:

 Collect alerts for all your brand postings. While assessing them keep in mind to check the domain the backlink is coming from. You must disconnect any connection of your brand from a negative domain.

Consult a trustworthy ORM firm to monitor your company’s online reputation. The experts would advise you on building customized solutions for your problems.

Personal Reputation Management has a lot to do with your image online. Make sure all the content available under your name is positive and evergreen. Evergreen content is content that is relevant irrespective of time and new technologies. Outdated Content should be updated or removed. On that note, remember to Remove negative content from Google search results as they can be harmful for your online reputation.