The Use of Social Media and Internet Data-Mining for the Tourist Industry
One of the important ways of enhancing the competitiveness is the collection, analysis, and application of data of the target groups. The source of these data is mostly Internet and the web-based services and solutions, such as Google Trends, Google search engine, Google Analytics, Flickr, social networks, etc. Therefore, we have conducted a comparative analysis by studying primary and secondary sources to find out which source of information provides the most interesting data to be mined in the area of the tourist industry by analyzing the searchability of the tourist destination through a set of pre-defined keywords.
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