#interllectualproperty

Personality Rights in Sports: ICC Development (International Ltd.) v. Arvee Enterprises & Anr.

By Adv. Nikita Vaigankar Introduction Personality right is basically a right to have control over the commercial exploitation of one’s name, image, signature, or any other personal attributes which are admired by people or in fact, any other quality of personality. In terms of a sportsperson, this right can even extend to a particular style of player in related sports like the style of bowling,…