Apr 27, 2022
Rather than depending on separate marketing initiatives, integrated marketing in the UK at once makes optimum use of the different platforms available to today’s businesses.
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Rather than depending on separate marketing initiatives, integrated marketing in the UK at once makes optimum use of the different platforms available to today’s businesses.
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Social Networking & Intergrated Marketing Strategy
Social media networks are constantly evolving in order to best accommodate individuals in keeping up with daily trends. The following social networks: Instagram, Pinterest and Tumblr are widely used for similar interests such as sharing images in various ways around the world. The main difference between each social network site is the established year, the additional methods of contributing to the social network, and how others perceive that social network.
Instagram is used as a method to rapidly share images at any point throughout the day which also allows users to share other Instagramer's photos.
Pinterest has similar uses such as photo sharing but the main difference is the social network is customized to the users’ preference and the user is able to "pin" interests that describes them for example "teacher".Â
Tumblr on the other hand has become a highly used social network that allows users to post blogs, quotes, videos and images. Tumblr is different to Instagram and Pinterest due to allowing users to custom design anything they post on their Tumblr.
Similarities between all three social networks includes the popularity of all three has remained and not being phased out like other social networks (Bebo and MySpace). The benefits of the popularity of these social media sites is that businesses are getting aboard the social media phase and promoting their businesses online in ways that various segments of the population can communicate.
Integrated marketing communication strategy is defined as the communication channels used in applying consistent brand messaging through various traditional and non-traditional marketing channels. Integrated marketing involves marketing methods such as; mass marketing, one-to-one marketing and direct marketing. Social network sites such as Instagram can be used as directing marketing and one-to-one marketing due to businesses promoting products and services via users that have "followed" them on the network. Businesses that use Tumblr as a integrated marketing strategy are also using direct marketing in order to generate product development, pricing, distribution and customer service. Customer service can be achieved through Tumblr due to the site allowing users to blog and express their thoughts via comment. Pinterest uses a similar communication channel as Instagram by using direct marketing and one-to-one marketing due to the social networks customizing the users experiences.