#interactivegrams

And the Top Hashtag of 2015 is...

To see more photos that show the #love, check out the #interactivegrams hashtag on Instagram.

Love reigns supreme. For the third year in a row, #love is the top Instagram hashtag — and David Schwen’s (@dschwen) #interactivegrams are all about the 💗. He stages images with a heart, front and center, so that double-tapping on them creates a double heart. “Ever since I was a child, I’ve loved life’s guilty little pleasures: popping Bubble Wrap, scratching the ink off lottery tickets, drawing a picture on a frosted window. This is how I came up with the idea ... It was so simple, and that’s why I loved it,” the Minneapolis-based illustrator and art director says.

Years after its conception, community members from all over the globe spread the #love with their own #interactivegrams. “The act of double-tapping or loving each other’s images and videos has become an important interaction between people,” David says. “There are people across the world that I have never met in person, yet I’m able to send an affirmation of love by double-tapping their photo.”