What is intent data?
Our very first article about intent data is published here! This inaugural post is to introduce that article and share a bit about ourselves.
We acquired IntentData.org a few days ago and, punt intended, we intend to use this site as our sounding board on the things that we’re learning, discussing, exploring, and executing related to this topic.
When we talk about intent data, we also talk about purchase intent trends and analysis. All of this has to do with enhancing, and even maybe even automating lead generation. The premise of intent data is to find signals from ready-to-buy accounts and prospects. Intent data may not be right for your specific prospecting universe. Consider this: we bought IntentData.org for its very niche keyword value. When we search “Intent Data” against Google’s Keyword Planner, we find all of these things that people search for related to this keyword. The min-max volume from 100 - 10,000 monthly searches across
