To understand the strong and rising impact of Israeli startups on the US tech scene, consider this month’s Super Bowl LI.

Intel and FOX Sports unveiled a 360-degree “Be the Player” replay technology  giving viewers an unprecedented, immersive player’s-eye view on the football championship.

The groundbreaking technology was developed in Israel by eight-person Replay Technologies in collaboration with Intel, which bought the 3D video technology startup in March 2016 as the cornerstone of its new Intel Sports Group.