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@tarasharmasaluj Amazing review on Songs for Grandchildren. #mangoreader http://t.co/ac3xYzVdOX. Kids loving it. @SrBachchan

— Mango Reader (@mangoreader)

June 11, 2014

Startups are often like taking a ride on The Cyclone in Coney Island. There are moments of unmatched exultation and equally incorrigible despair. Yet all these euphoric and gut-wrenching moments are interspersed with moments of sullen hankering for the inevitable loop the loop to arrive on this roller coaster.

On any of these ordinary days, a good 5 million children would be learning their alphabets and their numbers, in nurseries, schools, madrassas, homes or even on the streets painstakingly instructed by teachers and parents, a ritual that dates back to the river civilizations.

Yet, not all children learn their alphabets and numbers at the same rate, which is often not a function of instruction but the mode itself. We at MangoReader start everyday with this fundamental realization and attempt to change it in ways that have come to define us.

But this was no quotidian day-the quintessential Joe Blog day spent typing away 9 to 5 and staring out windows at the blaring and the setting suns. This was a day when we had more reason to believe in what we did. And this reinforcement came from the most unlikely of sources, a man India knows by the name of Mr. Amitabh Bachchan.

“Children enjoy enacting and singing nursery rhymes - what better way could there be to develop a healthy, creative, imaginative and educational mind for kids, than through action, song and dance - definitely the most effective type of education for our tiny tots. Songs for Grandchildren encapsulates all that. "-Amitabh Bachchan on The Counting Song.. 

It suffices to say that we have been extremely fortunate to have Partap Sharma’s The Counting Song and his other children’s books, courtesy his daughter; Tara Sharma coupled with the wisdom of a man as Mr.Bachchan.