Adventures With Real Experts
For Timberland Pro’s new Story, we decided to take a different approach. Get out of the office, get out into the world, and talk to some people who use Timberland Pro workboots every day on the job.
These boots are bred for the most extreme conditions, and the interwebs are full of boot-selfies at construction sites all over the US. So, I headed out to talk with Bryan, a construction worker with nearly 30 years experience, about why he’s so passionate about his job, the dangers he faces everyday, and most importantly, his feet.
Of course, it was obligatory that he benchpress me to celebrate our new friendship.
Some fun facts:
Construction is the most dangerous job in the US, 1 in 5 worker deaths last year were in construction.
Bryan usually spends about 10-12 hours on his feet a day. A lot of this is on hard surfaces like concrete. It starts to hurt around hour 4.
In the Utah winters, you have to MUST have real waterproof -- and insulated -- boots. If your feet get into the cycle of getting wet and drying, they can start to crack which means a lot of pain, possible loss of mobility & days on the job.
In the end, the danger and the pain is all worth it because of the pride and sense accomplishment you feel looking at a big building and saying, ‘Hey, I was a part of that.’ As Bryan put it, “It ain’t like you’re on an assembly line putting one single piece on something. You get to see it from start to finish and turn over a beautiful project to the owner.”
PS. We pitched this to Timberland yesterday with the shiny new design deck and they loved it. They literally said, “It’s great! I love how you captured the voice of the consumer.”
Consumer = Expert?
