#infinity scrolling

And ironically, more choice doesn’t make things easier, it makes them worse.

Psychologists even call this the paradox of choice: The more options you have, the harder it is to decide.

So what do people do? They open 10 tabs… scroll… close everything… and repeat the next day.

We’ve all been there.

That’s why curated lists and reviews are becoming the “shortcut” of the internet. Instead of wasting time, you just check what’s already been tested.

The Rise of “Infinite Content” and Why People Can’t Stop Scrolling

In recent years, one of the biggest shifts in the digital world has been the rise of what experts call infinite content.

Platforms are no longer built around limited pages or static feeds. Instead, they use endless scrolling systems designed to keep users engaged for as long as possible.

According to recent reports, the average person now spends over 2.5 hours per day on social platforms. In some regions, this number exceeds 3 hours daily.

Short-form content has become dominant. TikTok reached over 1 billion active users in just a few years, and its format has been copied by nearly every major platform, including Instagram Reels and YouTube Shorts.

What makes infinite content so powerful is its unpredictability. Studies show that variable reward systems, where users don’t know what they’ll see next, significantly increase engagement and time spent online.

Even more interesting is how quickly trends cycle. A popular format or idea can peak and disappear within days, replaced by something entirely new.

As platforms evolve, understanding how content is structured and delivered becomes increasingly important. The way information is presented can influence not only what users see, but how long they stay.

Projects like Banana Collection focus on analyzing how platforms are built and how users interact with different types of content in this fast-changing environment.

Explore more: https://www.bananacollection.com