#indianusers

Snapchat, the popular social media app that lets users send disappearing messages and create fun filters, has achieved a major milestone in India. The company announced that it now has over 200 million monthly active users in the country, making it one of the leading global growth markets for Snap Inc.

India is a key market for Snapchat, as it has a large and young population that is eager to express themselves online. The company has been investing heavily in localizing its platform and catering to the preferences of Indian users. Some of the initiatives that have helped Snapchat grow in India include:

Launching culturally relevant content, such as Snap Originals, Shows, Games, and Bitmoji TV, that feature local celebrities and creators.

Developing a vibrant and creative local creator community, with over 120 million Indian Snapchatters watching content across Stories and Spotlight. Spotlight, Snapchat’s user-generated entertainment platform, has seen significant growth in India, with time spent on the feature more than tripling. This has empowered a new generation of creators to build audiences and monetize their content.

Introducing innovative products and features, such as My AI, a fun chatbot that can give recommendations for birthday gifts, plan trips, or find recipes for dinner. Snapchatters in India also have access to My AI.

Leveraging its core strength in augmented reality (AR), with over 85% of Snapchatters using Lenses to visually express themselves during festive months in India. Snapchat has also partnered with various brands and organizations to create immersive AR experiences, such as Flipkart, Sugar Cosmetics, MyGlamm, Sony TV, Zee TV, and Android smartphone vendors.

Snapchat’s success in India reflects its vision of being a camera company that reinvents the way people communicate and experience the world. The company has also revealed that it is expanding its team and operations across a variety of roles to better serve Indian Snapchatters.

Snapchat’s co-founder and chief executive Evan Spiegel said at a virtual event on Wednesday: “We have made significant investments to localize the Snapchat experience for the Indian community. We have added culturally relevant content, developed highly active and creative local creator communities and invested in local products, marketing initiatives and language support. Following these efforts to bring a localized experience to Indian Snapchatters, we now reach 100 million Snapchatters monthly in India. We will continue to anchor our efforts around celebrating local culture and talent, while empowering, growing and providing resources for our community of Indian creators.”