#indianclassic

#ayushkejriwal #designerayushkejriwal #worldofayushkejriwal #ayushkejriwalstyling #saree #sari #handpainted #textilesofindia #weddings #bollywoodstyle #desigashion #madeinindia #style #indianclassic #silk #benarsisilk #ayushkiejriwalbenarsi #benarasisaree https://www.instagram.com/p/B-bjo9WJsFr/?igshid=14cqdbc4fktp5

#behindthescenes #ayushkejriwal #designerayushkejriwal #worldofayushkejriwal #ayushkejriwalstyling #saree #sari #handpainted #textilesofindia #weddings #bollywoodstyle #desigashion #madeinindia #style #indianclassic #silk #benarsisilk #ayushkiejriwalbenarsi #benaras #ayushkejriwaljewellery #statementjewellery #silver #vintage #soulful #necklaces #handmadejewellery #silverjewellery #vintage #statementnecklace #statementearrings #handpainted #kalamkarisaree https://www.instagram.com/p/B0lFZceF72a/?igshid=18m1bebdw2ez2

DON'T LISTEN TO THEM Fear is one of the most used marketing technique in this business of fashion and beauty. It looks like everything around us has been designed to make us feel inadequate. We are constantly reminded of how imperfect we are, how much needs to change in us, how unlike we are to what is considered beautiful, how undesirable we are… the list goes on. It is this fear that is instilled in us makes us part with our money to buy products and services which we think will make us look like those pictures we are bombarded with day in day out. The truth is no matter what we do we will never look like that because what they show us is a lie, it's not practical and in my eyes it is not even beautiful. I often get asked if me using darker, curvier or ordinary next door type of women for my shoots is a strategy. Well the honest answer is, it isn't. As a brand I have always worked with what is available the whole idea of sticking to one kind of a look is preposterous to me. We humans come in numerous shapes, sizes and colours then why on earth would I just portray them to be only of one kind? Would that not alienate my client base? How does that make any commercial sense? More so I don't want to feed off from people's insecurities, it's not nice. There is more pleasure in making money whilst empowering people, making them happy and bringing about a positive change. Next time when you come across something that makes you feel bad about yourself, just close your eyes and take a moment to appreciate and cherish who you are. Be you, own you, love you, cherish you and most importantly be proud of you! #ayushkejriwal #designerayushkejriwal #worldofayushkejriwal #ayushkejriwalstyling #saree #sari #handpainted #textilesofindia #weddings #bollywoodstyle #desigashion #madeinindia #style #indianclassic #silk #benarsisilk #ayushkiejriwalbenarsi #benaras https://www.instagram.com/p/Bu6EHyxlG3h/?utm_source=ig_tumblr_share&igshid=1nw2gz6xnz51d

#ayushkejriwal #designerayushkejriwal #worldofayushkejriwal #ayushkejriwalstyling #saree #sari #handpainted #textilesofindia #weddings #bollywoodstyle #desigashion #madeinindia #style #indianclassic #silk #benarsisilk #ayushkiejriwalbenarsi #benaras https://www.instagram.com/p/Bv3f0zQFYUt/?utm_source=ig_tumblr_share&igshid=1x59xkm9qez5x

#behindthescenes #ayushkejriwal #designerayushkejriwal #worldofayushkejriwal #ayushkejriwalstyling #saree #sari #handpainted #textilesofindia #weddings #bollywoodstyle #desigashion #madeinindia #style #indianclassic #silk #benarsisilk #ayushkiejriwalbenarsi #benaras #ayushkejriwaljewellery #statementjewellery #silver #vintage #soulful #necklaces #handmadejewellery #silverjewellery #vintage #statementnecklace #statementearrings Credits @aeyshaaaax @zazobeauty @angyyypereira https://www.instagram.com/p/BvTebZ5l4QO/?utm_source=ig_tumblr_share&igshid=a0m831orewn0

#behindthescenes #ayushkejriwal #designerayushkejriwal #worldofayushkejriwal #ayushkejriwalstyling #saree #sari #handpainted #textilesofindia #weddings #bollywoodstyle #desigashion #madeinindia #style #indianclassic #silk #benarsisilk #ayushkiejriwalbenarsi #benaras #ayushkejriwaljewellery #statementjewellery #silver #vintage #soulful #necklaces #handmadejewellery #silverjewellery #vintage #statementnecklace #statementearrings Credits @aeyshaaaax @zazobeauty @shafaqmalik https://www.instagram.com/p/BvTN9TWl3vb/?utm_source=ig_tumblr_share&igshid=ibithcss001g

#ayushkejriwal #designerayushkejriwal #worldofayushkejriwal #ayushkejriwalstyling #saree #sari #handpainted #textilesofindia #weddings #bollywoodstyle #desigashion #madeinindia #style #indianclassic #silk #benarsisilk #ayushkiejriwalbenarsi #benaras https://www.instagram.com/p/Bv_DNo_lEQC/?utm_source=ig_tumblr_share&igshid=1foti3hugq1c9

#behindthescenes #ayushkejriwal #designerayushkejriwal #worldofayushkejriwal #ayushkejriwalstyling #saree #sari #handpainted #textilesofindia #weddings #bollywoodstyle #desigashion #madeinindia #style #indianclassic #silk #benarsisilk #ayushkiejriwalbenarsi #benaras #ayushkejriwaljewellery #statementjewellery #silver #vintage #soulful #necklaces #handmadejewellery #silverjewellery #vintage #statementnecklace #statementearrings Credits @aeyshaaaax @zazobeauty @shafaqmalik https://www.instagram.com/p/BvSUR2vFPnI/?utm_source=ig_tumblr_share&igshid=xhhmqpavc8q3