Sep 29, 2017
Food and Wine jokingly attributes this to the pumpkin spice latte but as we’ve mentioned before, this brand has one of the most robust loyalty programs in the industry. Incentivizing everything from products customers should try, time of visit, number of visits, amount of spend, and who you visit with. Incentive based marketing has one of the highest returns on investment in the industry and it’s based on sound marketing principles, not just guessing, following or starting the latest trend. What behaviour strengths your business and what are you doing to encourage and attract that behaviour #loyaltymarketing #habitforming #marketing101 #changingconsumerbehaviour #incentivebasedmarketing #digitalbeyonddesign (at Toronto, Ontario)
