#inboundlinks

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If your website has slowly been building a repository of backlinks, you’re on the right track. Think of them as other websites “upvoting” your pages, and it’s a brilliant way to enhance your website’s online credibility.

What are backlinks?

Also known as inbound links, backlinks are hyperlinks from one website leading to a different site that contain additional information for the reader. If your page has been “backlinked” that means that another website considers your site to have valuable information that a reader should check out.

Why are Backlinks Important?

What are backlinks? and why do they matter to the search engines?

Backlinks play a crucial role in sending a signal to search engines about the authenticity of the content on your website and its domain authority. Now, this jargon might be a little too much, so let’s break it down to a simpler explanation.

Backlinks also have many other advantages that can carry a lot of weight in improving your website’s SEO and rankings, such as:

Raising Brand Awareness – Backlinks play a crucial role in raising your brand awareness amongst an untapped audience. Say a highly known website provides you with a backlink on one of their blogs. This will help your brand reach a whole new audience of the publishing website, who can turn into new potential reach, or at the very least, generate organic traffic.

Backlinks are links on any website that lead back to your website. It is seen as a sign of quality or value addition when your website is linked to another site for a multitude of reasons. Maybe your services are relevant to their topic of discussion, or your site is the frame of reference they want their readers to come back to. Either way, backlinks, also known as inbound links or incoming links, are still seen as one of the key factors in determining the value of a site and whether it is worthy of generating organic traffic,

Why are Backlinks Important?

Backlinks seem important, but why do they matter to the search engines?

Backlinks play a crucial role in sending a signal to search engines about the authenticity of the content on your website and its domain authority. Now, this jargon might be a little too much, so let’s break it down to a simpler explanation.

If a resource on the web refers to your website’s content for developing something valuable, it sends out a signal to the search engines that your content is authentic. Look at it more like a referral. If you are submitting an essay and you refer to a source in it for a key piece of information, it will automatically send a message to the evaluator that the source is legit.

Hence, as your page earns backlinks on other websites, your domain authority grows stronger. The frequency of backlinks and the legitimacy of the sites that have backlinked your site go a long way in showing its value. The more your site is backlinked by authoritative websites, the better its rankings on SERPs.

Difference between a link and a backlink

Links, also known as hyperlinks, are items that when clicked take us to another section of the webpage or another website altogether. They are added to a content piece on the webpage and are usually made of images or texts, etc.

Backlinks are links on a different website that link back to your website. They are created from external resources. This is an important part of SEO strategy for website ranking. When other relevant websites link to your website, search engines consider your website a reliable source and consider your content worthy for its users to read.

Want to know more about What are backlinks on  How to Create Backlinks? What Makes Good Backlinks?  How do I Check my Backlinks?