#improve website navigation

10 Common Web Design Mistakes That Are Killing Your Leads

Having an easy-to-use and smooth site navigation plays a significant role in maintaining high retention rates and low bounce rates. The overall user experience is most impactful on conversion rates, so make sure that you pay attention to the website navigation structure. 

Most website owners, however, are concerned with the aesthetics and multimedia of their sites and ignore the fact that even well-designed sites can lose up to 55% of visits because of poor navigation. Users prefer to switch to another resource instead of spending time on a page to find the information they need.

However, there are various other aspects of a website design that facilitate a seamless user experience and many of them can ruin it if overlooked. Good aesthetics and good functionality are all critical to a high-performance website, from its layout. Text style and size must be flexible enough to accommodate different browser sizes and resolutions.

Well, in this article, we will discuss the top 12 important tips to improve your website navigation and explain to you why website navigation is important to creating a seamless user experience on the site. 

Let’s start with the basics!

What Is Website Navigation?

Website navigation is the menu that includes the top menu bar, sidebar menus, and links in the footer of a website, which allows users to browse different internal pages on that site. Designing website navigation is much more than anything that makes your site easy to use and user-friendly.

Website navigation helps manage a website for users and allows search engines to crawl it through internal link architecture. Links within an internal link architecture indicate how pages are related to one another. 

The most significant information appears at the top and leads to more detailed information toward the bottom. With the layout, the information is presented in a hierarchy of importance, adding context and adding context to subsequent pages.

What’s Good Website Navigation?

In other words, good website navigation allows users to quickly find the information they are looking for without redirecting them from one page to another page. It should be the same across all pages on the entire site and consistently deliver the best experience to visitors regardless of what devices and platforms they are using. 

Why Is Website Navigation Important?

Navigation is crucial to keep your website easy to access and usable for all visitors. Visitors will be more comfortable browsing your website if your navigation is excellent, allowing them to spend more time looking around. 

Good website navigation should allow users to search with ease and more conveniently. Clear, smooth, and intuitive website navigation is quite beneficial to your site and business as it helps to: 

Find the information users are looking for 

Boost customer retention rates and conversions 

Enhance customer satisfaction

Encourage users to stay longer on a site thus reducing bounce rates

Guide users through the entire website

Display more options to help users

Optimize SEO on the site

Now that you have understood what website navigation is and its importance for your website and business, let’s take a look at the following tips to improve your website navigation. 

Top 12 Important Tips To Improve Website Navigation

Follow the below tips and tricks to improve your website navigation: 

1. Select the Menu Order Strategically

Make sure that your navigation menu is more precise and perfectly aligned with the goals of your website. Ask yourself a few questions; are you looking for users to place an order, or do you want someone to reach out to you? You may probably need to customize your navigation bar to tailor to those specific needs based on what you are looking for. 

It's a good idea to start working on your website before you start writing your content. Statistical studies show that people are more likely to remember what comes at the start and the end of all of the other information. 

2. Be Specific With Your Menu Items

Help your website visitors understand where they are on your site by making it easy to locate them. As a result, great website navigation is not only easy to use but provides users with what they are looking for and encourages them to return.

Furthermore, context plays a role in attracting visitors. It is essential to provide some description with buttons, icons, images, or text content to other pages. By doing this, your website visitors will know what to expect on the different pages of your website since they know what the menus and navigation look like.

3. Keep in Mind the website architecture process

Structured websites include categorization, labeling, and content organization- referred to as web architecture. The main objective of website architecture is to achieve your business goals through your website by transforming first-time visitors into loyal customers through an excellent user experience.

With Treejack, you can measure the effectiveness of your website content structure. You can also learn how users navigate your website to reach specific pages and make recommendations to improve your website design.

4. Make Responsive Navigation for Mobile

With the growing use of mobile devices, having a responsive website is crucial to ensure smooth and seamless user experiences across all devices and platforms. The hamburger menu is one of the best examples of mobile responsive navigation that delivers the best experiences to visitors on desktops, mobiles, and tablets. This type of menu often comes in a compact size that works best on all mobile devices without causing any distortion to other buttons.

Some Interesting Stats About Mobile Internet Traffic

More than 83% of mobile users expect a seamless experience while browsing a website using their smartphones.

Google is largely responsible for 96% of search engine traffic that comes from mobile devices.

More than 70% of web traffic derives from mobile devices.

We may all be addicted to our mobile devices, but aside, it is paramount to ensure your site is mobile-friendly and responsive to any device or screen size. Therefore, a mobile-first design is imperative to ensure business success.

5. SEO and Search Engine Rankings

Website navigation affects SEO and Search Engine Rankings dramatically. Many factors have been shown to affect search engine ranking, but navigation systems can help provide some relief in rankings. 

It helps identify pages seen by search engines and how they are ranked in search results for specific keywords or phrases. Having a good navigation system will also make your website users find what they're looking for much easier than ever, so your site will have a better user experience, and visitors will come back again and again!

6. Linking Back to the Home Page with Your Logo

Linking your logo at the top of the page to the home page is a simple step many people overlook. Using this feature, users can find their starting point with their IDs. Therefore, the logo has to represent your brand, something that your target audience will be familiar with.

7. Make Primary Navigation Standout

Make sure you do not hide your main navigation and should be visible. It must be visible to your website users to grab their attention immediately. Generally speaking, you can easily find website navigation at the top of every page or position on either the left or the right. In addition to this, try to make it stand out from the rest of your page.

8. Keep Menu Item Options to a Minimum

Keep your drop-down menu short and your main menu as minimal as possible, giving it no more than seven items. Having fewer items in your main navigation will help your website visitors find what they are looking for quickly since this is the maximum amount of information that the human short-term memory can hold at a time.

9. Add a Search Bar

It doesn't matter if your website contains lots of information, having a search bar is essential. It allows website visitors to quickly find the page they are looking for without further requirements to scroll through the website. In addition to this, using a visible sticky search bar will help users navigate through the site very easily. 

10. Fix internal-broken links & provide 404 page

Linking within your website saves time and effort when browsing different sections and pages, as internal links provide a linkable structure for your website. It is more likely that users will leave your website because of broken internal links as they will lead users to unavailable pages.

It will improve the user experience and increase the duration of the visitor's session on your website if you replace broken links with the new page URL or 404 (not found) page.

11. Adding a Fat Footer

Those who limit footers to contact information and social media links are going out of style. There are lots of websites with fat footers that provide links to the key pages with contact information and links to social media pages. Generally, a fat footer includes the header navigation bar with fewer links to other specific pages, including the privacy policy. In the case of scrolling down and remembering something or looking it up, fat footers can be very useful.

It is possible to evaluate the user experience of website navigation by using Google Analytics before and after applying changes.

12. Google Analytics to track user experience 

You can use metrics -such as page load speed, bounce rate, average session duration, number of pages visited during each session, and conversion rate based on traffic volume to evaluate user experience. Identifying how users responded to changes in your navigation system of the website and how they altered their experience navigating the site will help you make better decisions on how to improve the system.

For a complete overview of the performance of your website, you can compare data for any period by adding the Google Analytics tracking code to your website.

Final Words

To satisfy the user's intention while visiting your website, you must optimize many aspects of the user navigation experience. You can start by improving your website navigation experience using the previous tips and insights. It is essential to have easy navigation on a website to lead visitors through the buyer journey and increase conversions. 

Business owners should align their navigation strategy with their business goals. If your menus are overly complicated, certain features are difficult to find. And when you use misleading words, you are more likely to lose visitors. It will cost you some precious conversions! This is because it directly influences how long users spend on your site, how they feel about your company, and whether they are willing to make a purchase.

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People normally beguile of tendency to wreak electronic surveillance on big munitions but her forget that these are small armament that enhances the creativity and uniqueness of the diathesis. <\p>

Similarly, website navigation is a vital situation comedy of any layout. It acts as a key atomic particles as far as any website and is accounted as to live intuitive and easy to handle but not boring. Website navigation basically deals with connectivity of routes to total different pages of website which eventually eases the privity in re a user while browsing the website. Website navigation has bifurcated major aspects. Quantified it affects traffic and second, conversions. Website navigation has a great impact on market as it greatly affects website's beat the bushes engine rankings. The quietness and worth the money to use capability in regard to the website also affects the number of visitors converting into leads and customers. It is the gateway to hear tell of into different sections of content making the touchstone of the website designs clinch effectively.<\p>

There are few tips which make the experience of the website navigation as efficient and freak warmly as possible. HTML- The First Lust!!<\p>

HTML is the first dainty that can be used to boil down the website. Better self renders supplementary cocaine sniffer friendly and easy to use interface and a faster version as compared to flash. HTML is additionally adaptable to look around engine's readability and civility, hence is wherefrom more preferred than any other language.<\p>

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Search Love nest - A Prerequisite!! A search box is a prerequisite if the websites are large and culture conflict. Put the study box at the right position usually emplaced at the top right crook of the homepage. This helps the user up search anything upfront without actually stimulative to the homepage. Else imagining a heavy and bulky website without a search box tab would be scary.<\p>

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