She/Her Records is proud to present The One with the Eyeliner, the latest album from UK singer, songwriter & musician IMMI MIDI, arriving today on all major platforms (except for Spotify). Influenced by artists like Robert Smith and Pet Shop Boys, IMMI blends gothic pop sensibilities with sharp storytelling, dry humour and unflinching emotional honesty.

Part confessional, part character study, and occasionally completely ridiculous, The One with the Eyeliner introduces IMMI as a songwriter unafraid of emotional extremes. Across eight tracks she moves effortlessly between heartbreak, insomnia, gender dysphoria, internet misogyny, self-deprecating humour and unapologetic joy. It's an album where intensely personal songs sit comfortably alongside a country pastiche about being "on some cowgirl shit" because, as IMMI puts it, "you've got to have an ebb and flow. If you don't have any levity, then it becomes [too] deep and hard to listen to."

In The One with the Eyeliner, IMMI assembles a group of songs she says, “felt most like [herself]”. Written over several years and spanning different chapters of her life, some tracks predate her transition, others were written during some of the most difficult periods of her life, but together they crystallize to form a strikingly clear portrait of the artist behind the eyeliner. In line with this gesture of self-representation, the album takes its name from how customers and coworkers at her retail job often referred to IMMI.

That emotional honesty runs throughout the record. "Births Metro" (the title itself an anagram of “Robert Smith”) transforms a breakup conversation overheard on a train into a painfully intimate portrait of love and desperation, while "Story of a Lie" confronts betrayal with increasingly visceral imagery. "Fading Softly Never Sleeping Psychic Waves of Pain" captures the exhausting spiral of anxiety and insomnia, and "I'm Having Fun (The Dysphoria Song)" documents a period where, in IMMI's own words, "the only thing that could get me feeling things was crying."

Not every song arrives from lived experience. IMMI describes herself as a performer first and foremost, often building songs around characters or stories that emerge from the music. Her compositions begin almost entirely instrumentally before any lyrics are written, with melodies guiding the emotional direction long before words appear. "The track is almost finished," she explains, "then I hit record and whatever comes out, comes out."

That instinct for storytelling also fuels "GTH GRL", one of the album's sharpest moments. Built from actual unsolicited messages IMMI received online, the song rejects the fetishisation of queer and trans women with wit, anger and a chorus impossible to forget. As she explains, "I genuinely used to have a folder on my phone of just screenshots of weird shit people sent me... I thought, there is a song in here somewhere."