How can in-person retailers and ecommerce stores survive and thrive in the age of Amazon? Tip # 3: Create Unforgettable In-Person Experiences Case Study: The mattress company, @casper, which has disrupted the mattress market in a few short years, has opened 19 locations in the United States based on a store concept called “The Dreamery.” At The Dreamery, you can book a 45 minute nap session for $25. This is guaranteed to bring in a lot of curious onlookers into the store, and the more interesting and memorable of an impression someone has with your brand, the more likely they are to purchase from you in the future. An experience at the Casper store is also super “Instagram-able,” making it a great source of organic social media coverage for Casper. These is just one of many examples – retailers have put on interactive art exhibits, speaker events, parties, and more to draw in more people. How can you create an in-person experience for your brand?
