#imi5

“Overcoming vaccine hesitancy is a shared responsibility, and media plays a vital role in building public trust, dispelling myths, and reinforcing the proven safety of vaccines. Our collective efforts in IMI 5.0 will pave the way for a resilient immunization program that protects our children, strengthens communities, and leads us towards a future free from preventable diseases,” Dr Arora said.

Dr. Ashish Chauhan, Health Specialist, UNICEF, during a workshop held for media on #IMI5, said, “Measles is a marker of the strength of the immunization system. When immunization coverage is low, measles is the fastest vaccine-preventable disease to return. IMI 5.0 takes a significant leap forward in strengthening equitable vaccine access and reaching underserved communities. By fortifying health systems and implementing targeted campaigns, we can eliminate measles and other vaccine-preventable diseases, creating a healthier and more resilient nation.” The workshop was organized by UNICEF India in partnership with Ministry of Health and Family Welfare, Government of India.

Dr. Veena Dhawan, Additional Commissioner (Immunization), MoHFW, apprised the media about the IMI 5.0 campaign and India's resolve to eliminate measles and rubella by the end of this year. She said, “Media's pivotal role in IMI 5.0 cannot be understated. By effectively communicating the importance of vaccination, media professionals have the power to foster community engagement and significantly increase vaccine acceptance and coverage. Through raising awareness and countering myths, journalists can make a substantial contribution to the success of this life-saving initiative.”