Interactive marketing - a way to create a dialogue with your customers
Kora customer at Tampere - Iivariguru - helps the companies to engage the customers into targeted dialogues via digital interaction. We have talked with Juko and Tiina and asked them about their product and future projects.
Tell us briefly what IivariGuru does and how the idea came to you.
By 2020, 85% of customer-to-business interaction will be digital (Gartner Research). Interactive marketing increase customer engagement by zooming in on each individual customer. Digital interaction is marketing’s new core. Customers increasingly engage with companies through digital interaction. It’s the future, because it‘s convenient. But customers expect a meaningful, effective and personalized interaction.
Interactive marketing is a powerful way to benefit from this evolution in customer behaviour. It converts digital interaction with customers into targeted dialogues: valuable conversations, which you can influence and direct to achieve your business goals, while keeping focus on your customers’ expectations.
The goal of interactive marketing is to make every digital interaction valuable. Our goal is to bring this huge value to your business.
IivariGuru will help companies to build profitable dialogue with the customers. We are using a unique interactive marketing SaaS cloud solution, which helps you to create targeted, one-to-one digital dialogues with customers: around any topic, product, service, brand or campaign.
IivariGuru offers two kind of solutions for customers:
1. Real-time customer feedback: we guide you how to monitor user satisfaction, discover moments of truth, map your customers’ purchase journey or benchmark your products, services and even branches with each other.
2. Accelerated social media marketing: We help companies to create visually dashing competition, campaigns that harness the power social networks to maximize your audience and, achieving social media visibility and promoting your brand with user-generated content.
What kind of projects are you working on at the moment?
We have been lucky to be able to start working with quite a many different kind of projects, from micro companies into international chains. As we provide a tool to emphasize the feedback from the customers and turn it into a profitable dialogue. Our motto is “Don’t gather feedback. Promote it, listen to it and act accordingly”.
How is it operating your company from Kora’s co-working space?
Kora’s co-working space is absolutely the best way of working at the moment. The open space is great for fantastic discussions and innovation with other members. We have noticed that co-working space gives you possibility to work professionally and effectively without office. When you want to meet your customers in private you can easily rent a meeting room.
How has part of Kora community helped you so far?
One of the best things in Kora is the atmosphere. Every day it is great to wake up and come to work when knowing that if you are facing a challenge or having a great idea there is always somebody to work that thing through with you. We have also get help with the funding and leads. And Anabel and Timo are working hard to provide networking events for all of us in Kora to network, know each other and maybe face the potential customers together with more powerful products and services.
