#ifwemadeit

una y mil veces,

But I sold my soul

A long time ago

Back in February, Newcastle Brown Ale won everyone over - including the Americans - with their "If We Made It" ambush campaign around Superbowl.

Now the company and the agency Droga5 are back with a new campaign and it imagines what America would be like if Britain had won the Revolutionary War.

Every Independence Day, American beer companies design their cans with stars and stripes to celebrate the day with consumers and exploit the nation's strong sense of patriotism to sell more beer.

Newcastle Brown Ale think that's bollocks, mostly because they're British and they lost the war and thus not really invited to take part in the celebrations.

To get in on the holiday action despite the brand history and origin, and to poke fun at rampant patriotic displays by American brewers, Newcastle Brown Ale has created Independence Eve, an American "holiday" designed specifically to sell British beer. The idea was launched last year and very cleverly on July 3rd, Newcastle aim to encourage Americans to grab a Newcastle Brown Ale and toast to the country that nearly ran this one.

This year, Newcastle will celebrate Independence Eve by exploring how great America could have been if Great Britain had won the Revolutionary War. The "If We Won" program, launched yesterday, features 16 pieces of filmed content to help Newcastle celebrate the land that nearly became "Great Britain 2."

Says unlikely spokesperson Anna Kendrik in this coyly edited Newcastle video, "I don't think of myself as beer commercial babe hot, you know?"

Well great Anna, because Newcastle couldn't afford to make a Super Bowl commercial. This video instead, however, was some subtle brilliance. Capitalizing on the fact that they can't even say Super Bowl the 2.5 minute non-endorsement does little more than bash Newcastle for not having money.

In fact, she admits she doesn't drink the beer. We've heard of brands doing ads that are so racy that they get banned from the game, but this takes another direction entirely. And frankly, we love it.