#identifying direction

These are the digital components for my Art Fund campaign. They include an app, where you can view locations of galleries in your city as well as plan your next journey. The Art Fund pass can also be seen on student discount site UNiDAYS as this is a very popular platform and will get the brand a lot more recognition from students who aren’t arty, this ticket can then be used on your mobile which is useful for spontaneous gallery/museum trips.

This is my first ever attempt at a simple animation/gif, therefore it’s not the best quality however I’m happy with how it turned out as you can see what its supposed to be doing. This shows one of the characters spinning out of the string that represents her being caught up in life stresses, she is unravelling which is what my campaign is encouraging others to do as they walk and find the gallery.

This is a mock up of a magazine spread showing the versatility of my design that it can be used to advertised the Art Pass in a subtle way as well as encouraging people to visit galleries and museums to better their health and wellbeing.

https://www.urbandesignmentalhealth.com/blog/the-links-between-colour-architecture-and-mental-health

Inspiration for YCN brief

https://www.huffingtonpost.com/2012/01/20/old-village-gets-new-look_n_1219261.html?ref=culture&ir=Culture&guccounter=1&guce_referrer_us=aHR0cHM6Ly93d3cucGludGVyZXN0LmNvLnVrLw&guce_referrer_cs=7t_Jl2prY4Cd2kcfzozQ9Q

This is a mock up of what I imagine my billboard to look like. Colourful lines will come from the billboards leading on from the illustrations on them and then members of the public will follow them to nearby galleries and museums. This idea is designed to help anxiety and stress as 87% of people say that walking helps them to relax, therefore people can take time to relax before further relaxing at the destination.

These are characters I created on Illustrator that will be used in my Art Fund_ campaign. I decided to make them look a lot like students you see in real life, fashion wise, so that they are more relatable to students who see the campaign.