3 IDEAS PRESENTATION
WEEK 4
During the consultation, we realized that we didn’t follow the principle of Mom Test and it became the fault of our market validation. Mom Test is an interview process wherein the main goal is to determine the problems and the struggles of finding solutions faced by the target market. Mom Test focuses on the perspective of the target market towards problems to prove or validate that such problems really do exist and it must be solved. If there is indeed a validation from the target market, this will show that an idea, a possible solution to a problem, is relevant and marketable and is capable of generating money. Unfortunately, our interview questions only focuses on our 3 ideas instead of target market’s life. What we did forfeited the validation of our idea on the market since we didn’t follow the correct way of talking to our possible customers. Since our market validation failed, we conducted another interview using the principle of Mom Test as suggested by our instructor.
Images: CTTO
| Jan Mariel J. Duayao | BSCE 3B | ES 302 |
